You Need A Brand Content Strategy

🏷 YOU NEED A BRAND CONTENT STRATEGY!

Fresh, relevant content is a critical, yet often overlooked aspect of brand & content marketing for small and medium-sized businesses.

❌ MISTAKE: Many companies simply churn out blogs and social media posts without first considering how that content fits into their overall brand marketing content pillars, and that's often a waste of time and resources.

âś… You can easily avoid this by creating a brand content strategy. This involves analysing your existing content, identifying gaps and inconsistencies, and highlighting opportunities to build your brand.

HOW TO FOCUS ON YOUR BRAND CONTENT STRATEGY:

âś… Establish clear brand guidelines that reflect your brand voice, mission and core values
âś… Analyse how your audience interacts with your brand to determine what type of content, and content platform, is preferred by your customers and prospectsâ €
âś… Track the performance of blog posts using Google Analytics

Need help creating an impactful brand content strategy? Get in touch to chat about our brand & marketing services 💌

 


 

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