You Need A Brand Content Strategy

🏷 YOU NEED A BRAND CONTENT STRATEGY!

Fresh, relevant content is a critical, yet often overlooked aspect of brand & content marketing for small and medium-sized businesses.

❌ MISTAKE: Many companies simply churn out blogs and social media posts without first considering how that content fits into their overall brand marketing content pillars, and that's often a waste of time and resources.

✅ You can easily avoid this by creating a brand content strategy. This involves analysing your existing content, identifying gaps and inconsistencies, and highlighting opportunities to build your brand.

HOW TO FOCUS ON YOUR BRAND CONTENT STRATEGY:

✅ Establish clear brand guidelines that reflect your brand voice, mission and core values
✅ Analyse how your audience interacts with your brand to determine what type of content, and content platform, is preferred by your customers and prospects⠀
✅ Track the performance of blog posts using Google Analytics

Need help creating an impactful brand content strategy? Get in touch to chat about our brand & marketing services 💌

 


 

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