🏷 YOU NEED A BRAND CONTENT STRATEGY!
Fresh, relevant content is a critical, yet often overlooked aspect of brand & content marketing for small and medium-sized businesses.
❌ MISTAKE: Many companies simply churn out blogs and social media posts without first considering how that content fits into their overall brand marketing content pillars, and that's often a waste of time and resources.
✅ You can easily avoid this by creating a brand content strategy. This involves analysing your existing content, identifying gaps and inconsistencies, and highlighting opportunities to build your brand.
HOW TO FOCUS ON YOUR BRAND CONTENT STRATEGY:
✅ Establish clear brand guidelines that reflect your brand voice, mission and core values
✅ Analyse how your audience interacts with your brand to determine what type of content, and content platform, is preferred by your customers and prospects⠀
✅ Track the performance of blog posts using Google Analytics
Need help creating an impactful brand content strategy? Get in touch to chat about our brand & marketing services 💌