📣 When it comes to building a thriving, marketable eCommerce brand, we have to consider all the touch points that make a business a brand. It’s not just a logo, beautiful website or Instagram feed, (although these things are all very important!). It’s how it all comes together to provide an unparalleled experience, which at the end of the day is what sells the products. Build the brand and everything else is easy, promise!
Here are just a few things that make up an eCommerce brand:
💥 A marketable message that connects and resonates with your ideal customer
🤩 Customised content that sparks engagement, entertainment and delight (give your customers a reason to show up each day to hear from you - if they look forward to it, you’re doing well)
👩🎤 Diversity in marketing content in all aspects - from the people who represent your brand to the products you sell.
💻 A unique website experience - think online chat, quick response times, easy to access information and website additions that add to the overall customer experience. But also think outside the box, with an online quiz, fun graphics, illustrations or fun facts!
📦 Packaging that matches your online brand experience - the brand feeling should be consistent across all areas.
There is so much more that makes your brand you, think of all the iconic brands out there you love and the experience they provide. Apple, L'Oréal, Ikea, Disney for example.
Let us know where you sit with your brand experience, what you’re already doing well and what you’re going to implement next? What are your thoughts? Leave us a comment below 👇