When is the last time you cleaned out your email list? 💌
It can be scary to consider when we work so hard to earn all our e-mail subscribers, but a list clear-out might be in order if you're looking to increase your open rates and deliverability!
The longer we're in business, the more likely it is we will have disengaged email subscribers hanging around on our lists. We want to keep our open rates high and healthy and not have disinterested and irrelevant subscribers hanging around.
Not to mention, if you're looking to run ads – you want current, up-to-date data, not data on people no longer interested in what you offer!
The easiest way to deal with disengaged followers is to send a simple re-engagement campaign to anyone who hasn't opened your emails in the past 3-6 months.
Anyone who doesn't opt to stay on your list? It's time to say bye-bye!
When's the last time you cleaned your email list? Leave your answers in the comments below. 👇