Should You Use Instagram For Your Business?

As much as we ❤️️ Instagram, it's important to truly weigh up if this platform will have the best ROI of your time, energy, and money.

It can be a great platform for SME's but does require a fair amount of investment to truly reap the full rewards, so you might be wondering... is it worth it?

Should you use instagram for your business

Here are some of the pros of IG for business:
✅ It's all about images, making it a great platform for product-based businesses
✅ It's also great for service-based businesses using guides and carousels populated with copy-based posts (just check out our feed for inspo!)
✅ Users can easily share & save content making it easy to spread your biz through word of mouth
✅ Super easy to use via the IG app
✅ Real-time engagement metrics make it easy to measure success
✅ Endless editing & content creation apps for images & videos

But then there's the cons...
❌ Sharing poor quality imagery can negatively impact brand perception
❌ There's a 125 character limit for ads
❌ Feed video clips are only 60 seconds long, unless you use IGTV
❌ No clickable links in captions, meaning you rely on 1 link in your bio
❌ At approx $0.50 to $1.00 USD, the average cost-per-click (CPC) on Instagram is relatively high
❌ Not everyone is on Instagram despite its popularity - so check if your demographic is

Overall, we love Instagram for its ability to share regular content and stay front-of-mind with your audience. You can share a lot more content via IG than say, emails, without frustrating users, and the potential for cultivating community is enormous.

What about you? Love or hate IG for business? Leave us a comment below with your thoughts. 👇

 


 

For more short and sweet Insta-tips follow us on Instagram, join our MARKETING INSIDERS CLUB or stay tuned to this Insta-tips Blog.


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