Insta-Tips

Creating An Ideal Customer Versus Selling A Service
So you’re trying to sell services, but it’s not going as smoothly as you thought. And it’s not like you haven’t tried. You’ve set yourself sales goals. You’ve networked. Maybe you’ve even tried to run an ad or two… but...
A Little Holiday Cheer To Your Marketable Brand
Are you ready to add a little Holiday cheer to your Marketable Brand this festive season? 🎄 As an e-com biz owner, we know you're in the thick of the mad rush of the silly sales season. But you can...
YOU DID IT! You Survived... BFCM!
Hands up if you’ve felt bombarded and #veryoverwhelmed with way too many sales messages, offers, promos, discounts and more during the Black Friday and Cyber Monday sales over the last week? 🙋‍♀️It was a lot. The emails. The ads. The text messages....
Identifying Your Customer Touchpoints
Customers are spending more time researching their purchases than ever before. With so much information and ease of comparison at our fingertips, it's more essential than ever to understand exactly what drives your customers to purchase. According to Google’s recent...
How Happy Are Your Customers?
😊 Happy customers are a business's greatest asset. How happy are your customers? Almost half of all consumers tell their friends and family about their favourite purchases at least once a week* and consumers trust referrals from people they know...
The Modern Consumer Decision-making Process
🛍 Knowing how consumers make purchasing decisions can unlock a whole new world for your marketing and sales strategies. Here's a rundown of the 5 steps ⤵️ 1️⃣ Recognition of the need. The customer says, "I need a certain product,...
Tips For Figuring Out Your Ideal Customer Avatar Once and For All
👥 Defining your target market doesn't have to be complicated. Here's our top tips for figuring out your ideal customer avatar once and for all ⤵️ 1. Consider your product. What are the benefits? What problems does it solve? Now...
Collecting & Publishing Customer Reviews Is NON-NEGOTIABLE
❤️️ Collecting & publishing customer reviews is NON-NEGOTIABLE. Here are three key reasons why ⤵️ 1. Published customer reviews - both on your website & other consumer review websites - can help your website rank much better in search engines....
Do You Have A Brand Promise?
Your brand promise is what your customers and clients expect to receive every time they interact with your brand. ✅ It's the benefit or benefits your brand delivers, and to be effective, it needs to be credible, sustainable, and consistent....
Are You Creating Positive Experiences For Your Customers?
Are you creating positive experiences for your customers that leave them even more in love with your brand? ❤️️  Sometimes it's easy to get so distracted with attracting customers and getting them to buy, that we leave customer experience by the...
What You Should Include In Your Ideal Customer Profile?
So you know you need to have an ideal customer profile... but what do you actually include in it? Here's some ideas to get you started: ✅ WHO are they? Are there are any specifics around age, gender, location, job...
How To Use Proactive Customer Support To Improve Customer Experience
💬 Have you ever been in the process of online shopping, or arrived at the checkout, and had a little box pop up asking you if you need help? That’s an example of proactive customer support. Instead of waiting for...
Here's Why You MUST Respond To Negative Reviews
Here's why you MUST respond to negative reviews (even when you want to crawl under a rock and pretend they don't exist...) 🗯  First of all, sticking your head in the sand will hurt your local SEO because Google looks at...
How Easy Is It For Customers To Contact Your Customer Service?
When a potential customer has a question while browsing your website, what happens?  One great way to boost e-commerce conversions and put some human touch back into your brand is to use live chat widgets on your website. This helps...
Take A Deep Dive Into Your Current Customer Statistics
👥 When was the last time you took a deep dive on your current customer stats? If you haven't checked in on your target market lately, now might be the time to check your demographics and do some extra research....
How To Get More Positive Reviews From Customers
If positive reviews feel hard to get, then read this! ⤵️ Consider implementing these tips: ✅ Send follow-up emails asking for customers to review their purchase ✅ Offer incentives like promo codes for future orders in exchange for reviews ✅...
Understand Your Market Needs
❓QUESTION: When was the last time you checked in with your customers - both current and past - to ask them what they need? Especially lately when so much has changed, from lifestyles to priorities, it's a good time to...
The Importance Of Building A Brand
Do you want customers and clients? 🤔 ...then, no matter what business you have, or what industry you are in, you need to build a distinct, trustworthy and appealing brand. ⚡️ Even in today's marketplace, many people still do not...
The Holiday Season Is Fast Approaching
🎄 The holiday season is fast approaching. How can you make the most of it for your brand? Here are some of our tips for making the holidays extra special for your customers or clients: ✨ The mail is a...
How To Ensure Your Business Stays Relevant In This New Landscape?

How can you ensure your business stays relevant in this new landscape? You may have already asked yourself this a few times! 

Is Your Customer Service Mobile Friendly?

With more and more customers using mobile it's become essential that your customer service channels are mobile friendly.