The Marketing Spotlight

10 Lead Magnet Ideas for Physical Products
Can businesses that sell physical products online or in-store, benefit from lead magnets? The answer is yes! Here, we share 10 types of lead magnet ideas you can use to grow your customer base.
6 Concepts to Help You Develop Your On-Brand Logo
Brand image is a marketing necessity that requires a holistic approach. From your business name to your logo to your products or services, everything about your brand should work to build your audience and their trust.
10 Conversion-Crippling Email Marketing Mistakes to Avoid
Businesses generate an average of $38 in revenue for every $1 invested in email marketing. If you're making any of these 10 conversion crippling mistakes, you can expect a lower (or negative!) ROI.
PIVOT & ADAPT - Marketing Advice For the Crisis Affected Business

The time has come to master the PIVOT. Business owners are facing a new marketplace. What do we do when we are entering a new market or launching a new product? 

How Your Business Can Effectively Deal with Negative Reviews
Negative reviews will be a reality for any successful company, so there needs to be a strategy for dealing with them. The following approaches aim to reduce the impact of negative reviews.