The Marketing Spotlight

10 Conversion-Crippling Email Marketing Mistakes to Avoid
Businesses generate an average of $38 in revenue for every $1 invested in email marketing. If you're making any of these 10 conversion crippling mistakes, you can expect a lower (or negative!) ROI.
5 Customer Service Trends to Watch
Whether you’re a customer service agent yourself, a business owner or someone who manages a support team – you should be in the know about the biggest customer service trends.