The Marketing Spotlight

Launch a Custom Squarespace Website Today: How to Choose the Best Squarespace Website Template
While Squarespace offers 60+ built-in templates for you to choose from, many entrepreneurs are seeking something more unique that is customized to their needs. If you have chosen Squarespace as your website platform, we share a few things for you to consider.
How to Choose the Best Website Builder: Comparing WordPress vs. Squarespace vs. Shopify

Having a high-converting website is key for success, but which platform is best for your business? When comparing WordPress, Squarespace and Shopify, the best choice for you depends on your business, your goals and your own expertise. It's hardly an equal comparison as each has its own distinct advantages and disadvantages. 

13 E-Commerce Tips to Stop Shopping Cart Abandonment
Online businesses face one obstacle that brick-and-mortar retailers usually don't - shopping cart abandonment. Use these 13 tips to ensure customers fill up their virtual cart and finish their orders.
7 Essential Email Marketing Tips for Sender Success
Email is a convenient form of communication to promote your goods or services, attract new leads, retain loyal current buyers, and even entice back customers. Here are seven email marketing tips to help your emails get noticed and increase your online traffic and sales.
On-Page vs Off-Page Search Engine Optimisation (SEO)
Search Engine Optimisation (SEO) is a confusing and sometimes controversial topic for many new business owners. Here we break down the differences between on-page vs off-page SEO so you can conduct your own SEO.
3 Little eCommerce Mistakes That Cost Online Stores Millions of Dollars
Whether you’re a large or small business, chances are you’ve made at least one of these eCommerce mistakes. But the good news is, they can all be easily fixed and/or avoided.
9 Reasons Your E-Commerce Website Isn't Ranking in the Search Results
If your e-commerce website isn't ranking in the search results, you'll need to evaluate your search engine optimisation (SEO) strategy to determine the reason. Here are nine of the most common reasons your e-commerce website might not be ranking.
10 E-Commerce Mistakes That Are Costing Your Business Conversions

Is your e-commerce conversion rate low? It's time to identify your errors and make improvements for better sales.