It's not just the words themselves that matter. How your words appear visually — the specific typefaces and fonts you use on your website and in your logo design — matters too. When it comes to establishing your brand, upgrading your brand recall and loyalty, and improving all aspects of your customer acquisition, engagement and retention, you must consider the psychology, influence and interpreted meanings behind your fonts.
If you're tired of resorting to using 'percent-off' sale tactics and discounts (i.e., 50% Off, 70% Off Sale, etc.), you're not the only one. These tactics are outdated and often overused in the marketing world, conditioning customers to wait for...
Why Lasting Value is More Important Than a Low Price! No matter what the nature of your business, the logo you design is more than just a picture. To your customers, your logo design is a symbol of your brand....
It’s the question all business owners want to understand – how do customers make purchasing decisions? What triggers them to buy one brand over another? We unpack the fundamentals and help you better understand your buyer's journey and their decision-making process, so you can get one step closer to sales success.
Email is a convenient form of communication to promote your goods or services, attract new leads, retain loyal current buyers, and even entice back customers. Here are seven email marketing tips to help your emails get noticed and increase your online traffic and sales.
Social influencers are important for social media marketing. They help promote a brand to bring attention to its products for a boost in sales. If you decide to work with influencers, here is how you choose the right one.
When creating a brand, it is important to consider what you want in a business name and logo. Here, we discuss the six steps you can take to create an on-brand logo and drive the success of your company.
Building and marketing a brand has never been more important, but creating a winning brand identity on a budget, is no easy task! Whether your small business is new or established, the identity you create impacts every facet of your success.
Brand image is a marketing necessity that requires a holistic approach. From your business name to your logo to your products or services, everything about your brand should work to build your audience and their trust.