The Marketing Spotlight

Finding the Right Social Media Influencer for Your Brand
Social influencers are important for social media marketing. They help promote a brand to bring attention to its products for a boost in sales. If you decide to work with influencers, here is how you choose the right one.
How Local SEO Differs From Conventional SEO
Deploying the right search engine optimization (SEO) strategy is vital to effectively market your business in search results. Here we explore two SEO strategy options and their differences.
The Pros and Cons of Instagram for Your Business
Wondering why to choose Instagram over the other online platforms? Social media can be a powerful marketing tool, but finding the ones that best meet the needs of your organization can be challenging.