Craft Compelling Product & Service Descriptions – Workshop 6

$350.00 inc. GST

Out of stock

Descriptions That Compel Action!

Ready to boost your website’s conversion rates with compelling product and service descriptions? Learn to highlight key features and benefits that persuade customers and clients with triggers that interest them. With hands-on guidance, you’ll craft engaging, informative and effective descriptions that stand out and drive results online.

What You'll Walk Away With

The Workshop Details

Learn to craft descriptions that do more than just describe. We’ll teach you how to highlight the unique features and benefits of your products or services in a way that captivates and convinces your customers. Good descriptions aren’t just words – they’re your sales pitch in writing!
Master the formula for effective descriptions. You’ll walk away with a clear, easy-to-follow formula for writing descriptions that showcase the best of what you offer, making sure your customers know exactly why they should choose you.
Discover how to optimise your content for both people and search engines. We’ll guide you through the art of balancing engaging content with the right SEO keywords, helping you attract more visitors and keep them interested.
Use our expert templates and AI prompts to get a head start. Whether you’re starting from scratch or refining existing descriptions, you’ll have all the tools you need to create professional, polished content that stands out.
Get hands-on practice with real-time feedback. During the workshop, you’ll create or refine descriptions for up to 10 of your products or services. Plus, we’ll give you homework tips to keep the momentum going, including submitting your work for a grammar review and how to gather the perfect images and assets.
Bonus tip for eCommerce brands: We’ll also cover setting up shipping details to ensure your customers have all the information they need to make a purchase decision.

Prerequisites For This Workshop

To ensure you get the best outcomes from this workshop, you must have completed the following workshops or have a strong understanding of these key areas:

An understanding of your product matrix/services and products you offer.
A solid understanding of what makes your business different, along with your point of differences, brand and promotional messages – e.g Workshop 2: What Makes You Different? Your Brand Messages
All other web page content & copy completed, so we can work within its guidance when creating your product descriptions – e.g Workshop 5: Create Webpage Content That Persuades

Why Business Owners Need This Workshop?

Learn to craft descriptions that do more than just describe. We’ll teach you how to highlight the unique features and benefits of your products or services in a way that captivates and convinces your customers. Good descriptions aren’t just words – they’re your sales pitch in writing!
Master the formula for effective descriptions. You’ll walk away with a clear, easy-to-follow formula for writing descriptions that showcase the best of what you offer, making sure your customers know exactly why they should choose you.
Discover how to optimise your content for both people and search engines. We’ll guide you through the art of balancing engaging content with the right SEO keywords, helping you attract more visitors and keep them interested.
Use our expert templates and AI prompts to get a head start. Whether you’re starting from scratch or refining existing descriptions, you’ll have all the tools you need to create professional, polished content that stands out.
Get hands-on practice with real-time feedback. During the workshop, you’ll create or refine descriptions for up to 10 of your products or services. Plus, we’ll give you homework tips to keep the momentum going, including submitting your work for a grammar review and how to gather the perfect images and assets.
Bonus tip for eCommerce brands: We’ll also cover setting up shipping details to ensure your customers have all the information they need to make a purchase decision.

Prerequisites For This Workshop

To ensure you get the best outcomes from this workshop, you must have completed the following workshops or have a strong understanding of these key areas:

An understanding of your product matrix/services and products you offer.
A solid understanding of what makes your business different, along with your point of differences, brand and promotional messages – e.g Workshop 2: What Makes You Different? Your Brand Messages
All other web page content & copy completed, so we can work within its guidance when creating your product descriptions – e.g Workshop 5: Create Webpage Content That Persuades

Duration: 2-Hour Action Packed, Structured Live Workshop

Format: In-person (Burleigh Heads QLD) or Virtual via Zoom

Instructor: Peggy & Marketing Your Brand Team

Requirements: BYO laptop, established business & mindset to follow actionable instructions. Must be committed to attend and do hands-on work on your business in the session to complete set tasks. All required software, resources & online tools supplied on the day.

Our live workshops are in-person and unlike anything you have attended before. Run by a professional marketing agency, we guarantee deliverables. You’ll receive a pre-workshop email with everything you need to bring, including all necessary templates, resources, and software access to use for the duration of the workshop.

Workshops are provided in a capped group setting, with hands-on, one-on-one support during action time. Once work is completed, it is submitted to MYB at the end of the workshop for final proofing, grammar, and checks.

MYB reviews, proofreads, and finalises your deliverables, sending the finished document deliverables back to you within 2-3 business days. Ensuring attendees have a completed solution, ready to apply to their business that week with actionable homework instructions.

Templates and Instruction:
Get access to fantastic website content templates for all main navigational pages. These have been refined and optimised from years of work and experience.

Interactive Exercises:
Work through practical tasks with provided templates and ChatGPT prompts. You’ll create content for your website in just 2 hours.

Live Q&A:
Have your burning questions answered in real-time by our expert.

Networking Opportunities:
Connect with other business owners and share insights.

Resources and Tools:
Access to a treasure trove of checklists and templates to keep your content creation on track.

Hands-On Guidance:
We’ll show you exactly how to use our templates and ChatGPT prompts to craft compelling content that engages your audience and drives conversions.

Do You Need Additional Support Outside The Workshops?

Our workshops are backed by commercial marketing resources and solutions that attendees can utilise for structured support at a fraction of the cost of using the agency. So, if you get stuck on anything before or after the workshop, we likely have a support product that will provide the solution you need. See our Workshop Resources to find what you are looking for.

If You No-Show Or Cannot Attend Your Live Workshop?

Each in-person workshop is offered for 1 week only, 3 times per year. Our workshops provide educational instructions, worksheets, advice and guidance, while being capped at 10 attendees per workshop. As your workshop purchase includes instructions and educational materials, bookings are non-refundable. If you no-show, you’ll still receive the workshop materials. If you provide 48 hour cancellation notice we’ll issue a coupon code for that workshops next session. Please view our Terms & Refund Policy here.

Workshop Terms & Conditions

For workshop related terms & conditions, click here.

Our Workshops are Backed by Real-World Expertise

Meet Your Workshop Host: Peggy

Our Strategist and Director, Peggy is known by clients as Mrs Fix It! Helping businesses turn into successful BRANDS that people LOVE, with a marketing career spanning nearly 2 decades. Her in-depth knowledge of industry insights has generated over $20 million worth of sales.

Industry-Leading Tools and Techniques

Our workshops are designed with the same tools and techniques we use in our agency every day. Gain access to industry-leading software and learn the secrets of professional-grade marketing without the hefty price tag.