How To Avoid Regretting Your Brand Name
Oh, the brand naming stage. That all-important, make-or-break moment of choosing the PERFECT name, that says ALL the right things, and none of the WRONG things... ๐ต๐
Brand name regret is real. If you're at the brand naming (or re-naming!) stage, here's some mistakes to be wary of so you can avoid a disaster:
โ Not knowing your brand core, ESPECIALLY your brand tone
๐ฅ Picking a name by committee (only those who intimately understand your brand core are allowed to weigh in!)
๐ณ Faux pas like combining two popular words in your business or copying another name
๐ต Going too complex (if it needs explaining, it won't work)...
๐ Or too plain (a single-word brand, like 'Uber', requires a hefty marketing budget to actually work)
๐ Loving a name too soon & choosing it before doing your due diligence
๐ Using a cliche (something about a "cup of joe" if you're a coffee shop, or something about "lightbulbs" if you're a creative agency)
Want more tips on choosing the perfect brand name? ๐ฒ Read more on the Blog, visit the 'LEARN' tab on our website, we're your go-to destination for creating a marketable brand!
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