WEBSITE OPTIMISATION
Is your website outdated, but you don’t want a complete rebuild? Get in touch with our website design agency to optimise your website’s structure and design for speed, SEO, and user experience. Boost performance and drive conversions effortlessly with our professional website services.
You only get one chance to make a first impression online, and your website provides that chance. Consider your website the entrance to your virtual shop front, enticing visitors to dive deeper and engage. Redesigning your website can be as simple as optimising your current design, improving website load time, and enhancing user experience. These purposeful changes can exponentially increase your chances of converting visitors into customers and boost your search engine rankings!
Our team always starts at the homepage, ensuring it is a high-converting, fully-optimised entrance to your website. From the first page your audience visits to the last, we work with you to create a website experience that encapsulates the true essence of your brand. No matter what you need, we can redesign and optimise any and all pages of your website to create the ultimate user journey.
Starting with your website’s visual branding, which is a vital part of your company’s story, we carefully select the most powerful, high-quality imagery, colours, fonts, and layouts to help viewers relate, understand, and connect with your brand.
Our team of experienced copywriters will craft powerful messaging and promotions, effective headlines, and call-to-actions that clearly communicate your brand’s appeal and difference in the market. We also go the extra mile to create an excellent viewing experience by ensuring your content aligns with all attention types and scanning patterns. This means you walk away with a powerful, optimised website that is designed to convert.
If you have any questions about how we can redesign your website so that it makes an impact online, or about how we offer the most flexible, hassle-free website design the Gold Coast (and the rest of Australia) has to offer, we’d love to tell you more.
You can have a beautifully designed website that is pleasing to the eye, but if it is not optimised to suit Google’s algorithm, no one will be able to find it or navigate it easily. We use our best practice content and webpage design optimisation checklist to ensure that no matter whether we redesign your site on WordPress, Shopify, Squarespace or Wix – your webpage redesign will work towards increasing your conversions. Our website redesign and optimisation services can include:
Throughout all of our strategies we keep one thing in mind – your brand’s appeal and most importantly ensuring your clients experience is both seamless and impressive.
We utilise our very own internal best practices and checklist to ensure that whether we redesign your site on WordPress, Shopify, Squarespace, or Wix, your website redesign will increase conversions. Our MYB Best Practices Scorecard, exclusive to our team, ensures your site is optimised for SEO, user experience, and conversion rate optimisation. By following our proven methods and optimisation package, we guarantee that your redesign will not only attract more visitors but also enhance their engagement and drive higher conversion rates.
We can redesign and optimise your entire website to ensure you are consistently communicating the right messages, have consistent and cohesive visual branding, using strong calls to action, and more!
Most commonly used for a homepage or landing page, we can redesign and optimise one single page or section of your website, checking for consistent messaging, visual flow, calls to action, and more!
Before we begin on your homepage or website project, we conduct a thorough website audit to understand your specific needs. We follow these eight key steps, guided by our secret best practices and MYB Website Scorecard:
Before we dive into redesigning and building your homepage we plan the purpose behind your visitor’s journey. We utilise heat mapping software, your personal sales insights and Google Analytics to see what is triggering your visitors right now and how we can channel better results from your homepage. Our goal is to take your visitors deeper into your site using your key triggers and strategic call to actions
We dissect all the problems your company solves for customers. Then, we look at the benefits your products and/or service offers to your target audience. Because consumers want to know how using your products or services will make their life better or fulfil their needs and wants. So we make sure the solutions you provide to potential customers are easy for visitors to see on your homepage and website. This will allow them to decide if your business can address their needs quickly
The right headline teamed with a short sub-line or paragraph of text should instantly tell readers what your business is and what services you provide. Within seconds, visitors to your website will want to know what you have to offer, so this should be clearly stated across the headlines, sitemap, hero images, your homepage and key website pages. Using strategy, we finesse and formulate the right type of messaging and copy that will appeal to the fundamental needs and appeals that intrigue your visitors
Visual branding is a vital part of your company’s story and should be integrated into your homepage and website. The bottom line is that people tend to be visual. Adding powerful photos and videos of your products and services or visually triggering thoughts and meaning through images will help viewers relate, understand and connect with your brand. Although imagery also improves the credibility of your website, it can also convey subliminal messaging without the viewer even realising. Therefore, we plan carefully for the hidden meaning behind the images. We select from your available photos and ensure the style of imagery used aligns with your brand. We can also source and supply appropriate stock photography if you do not have an image library of your own
One of the most important purposes of your website’s home page is to encourage visitors to dive deeper into what your company offers. The call-to-action (CTA) should entice potential customers to visit your website’s interior pages and begin the selling cycle. Strategic CTA’s that speak in your brand language are the key to guiding visitors through the customer journey, and boosting your conversions
Traditionally, websites are read from top to bottom. But not all users will follow the same navigational path. Once a viewer stays past the first 3 seconds, they will fall into a typical homepage viewer pattern and become one of two types of viewers: Seekers, who deep dive into their information search, and Scanners, who rush quickly through your content. We create a viewing experience that suits both these users, all while getting across the correct messaging, promotions, call to action, and brand appeal
Once your visitors reach the end of your website’s homepage, you need to keep them engaged. We ensure your footer has contact information, links to the relevant pages of your website, social media platforms, and contact information. This encourages visitors to continue engaging with your brand and products, leading to higher conversion rates
While we keep a lot of our methods secret, here's what we can share: We increase user engagement by using advanced metrics to see how visitors interact with your site. Then, we apply visual hierarchy principles to guide users to the key parts of your pages. We also add interactive elements to enhance the user experience. Our responsive design ensures your website looks and works great on all devices. We check cross-browser compatibility for smooth performance and optimize load times to make your site faster. Plus, we follow accessibility standards to ensure everyone can use your site. We're just really smart like that. Are you ready to take your website to the next level
There are lots of website design agencies out there. So why choose us?
When the Marketing Your Brand team redesigns and optimises your website, we work honestly and cooperatively as your partners and explain the process openly and honestly. As a boutique team, we have the ability to offer a highly personalised redesign and optimisation service to take the burden off your hands and help set your website up for increased success. You will be left with a website that inspires, engages, connects, and converts your audience.
We work with clients all over Australia. Whether you are looking for web designers in Burleigh, or for the best website design agency Brisbane, Melbourne or Sydney has to offer, get in touch and find out more about our website design services.
Marketing Your Brand is your full-service brand & website agency + consultancy. We build brands & website people love!
We are a trusted go-to destination for strategic websites, brands, content and marketing that creates results for your company.
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Marketing Your Brand respectfully operates on Jellurgal land, as named by the Yugambeh language-speaking people. We honour this privilege and responsibility with respect and humility to past, present and future Traditional Custodians and Elders of this nation. We acknowledge the wisdom, diversity and continuation of cultural, spiritual and educational practices of Aboriginal and Torres Strait Islander peoples.
Purchase a comprehensive website audit for just $950+GST and get that amount credited towards any of our website packages.
It’s the perfect opportunity to identify improvements and invest in a refreshed, optimised online presence – all while saving big!
