WEBSITE OPTIMISATION

Website Redesign
& Optimisation

Is your website outdated, but you don’t want a complete rebuild? Optimise your website’s structure and design for speed, SEO, and user experience. Boost performance and drive conversions effortlessly with our professional website services.

Are You Looking To Create An
Unforgettable First Impression?

Website Redesigns For Your Existing Website

You only get one chance to make a first impression online, and your website provides that chance. Consider your website the entrance to your virtual shop front, enticing visitors to dive deeper and engage. Redesigning your website can be as simple as optimising your current design, improving website load time, and enhancing user experience. These purposeful changes can exponentially increase your chances of converting visitors into customers and boost your search engine rankings!

Our team always starts at the homepage, ensuring it is a high-converting, fully optimised entrance to your website. From the first page your audience visits to the last, we work with you to create a website experience that encapsulates the true essence of your brand. No matter what you need, we can redesign and optimise any and all pages of your website to create the ultimate user journey.

Starting with your website’s visual branding, which is a vital part of your company’s story, we carefully select the most powerful, high-quality imagery, colours, fonts, and layouts to help viewers relate, understand, and connect with your brand.

Our team of experienced copywriters will craft powerful messaging and promotions, effective headlines, and call-to-actions that clearly communicate your brand’s appeal and difference in the market. We also go that extra mile to create an excellent viewing experience by ensuring your content aligns with all attention types and scanning patterns. This means you walk away with a powerful, optimised website that is designed to convert.

Designing Websites That Convert

Web Redesign & Optimisation Services

You can have a beautifully designed website that is pleasing to the eye, but if it is not optimised to suit Google’s algorithm, no one will be able to find it or navigate it easily. We use our best practice content and webpage design optimisation checklist to ensure that no matter whether we redesign your site on WordPress, Shopify, Squarespace or Wix – your webpage redesign will work towards increasing your conversions. Our website redesign and optimisation services can include:

Throughout all of our strategies we keep one thing in mind – your brand’s appeal and most importantly ensuring your clients experience is both seamless and impressive.

We Guarantee
Optimisation Results

Our Best Practices Deliver!

We utilise our very own internal best practices and checklist to ensure that whether we redesign your site on WordPress, Shopify, Squarespace, or Wix, your website redesign will increase conversions. Our MYB Best Practices Scorecard, exclusive to our team, ensures your site is optimised for SEO, user experience, and conversion rate optimisation. By following our proven methods and optimisation package, we guarantee that your redesign will not only attract more visitors but also enhance their engagement and drive higher conversion rates.

1

Full Website
Optimisation

We can redesign and optimise your entire website to ensure you are consistently communicating the right messages, have consistent and cohesive visual branding, using strong calls to action, and more!

2

Single Webpages
or Sections!

Most commonly used for a homepage or landing page, we can redesign and optimise one single page or section of your website, checking for consistent messaging, visual flow, calls to action, and more!

Our Website Redesign &
Optimisation Approach

How We Ensure You Create An Unforgettable Impression

Before we begin on your homepage or website project, we conduct a thorough website audit to understand your specific needs. We follow these eight key steps, guided by our secret best practices and MYB Website Scorecard:

We Prioritise And Use Your Data With Purpose

Before we dive into redesigning and building your homepage we plan the purpose behind your visitor’s journey. We utilise heat mapping software, your personal sales insights and Google Analytics to see what is triggering your visitors right now and how we can channel better results from your homepage. Our goal is to take your visitors deeper into your site using your key triggers and strategic call to actions

01

We Prioritise Key Messages & Section Layouts

We dissect all the problems your company solves for customers. Then, we look at the benefits your products and/or service offers to your target audience. Because consumers want to know how using your products or services will make their life better or fulfil their needs and wants. So we make sure the solutions you provide to potential customers are easy for visitors to see on your homepage and website. This will allow them to decide if your business can address their needs quickly

02

We Craft Effective Headlines & Menu Siteplans

The right headline teamed with a short sub-line or paragraph of text should instantly tell readers what your business is and what services you provide. Within seconds, visitors to your website will want to know what you have to offer, so this should be clearly stated across the headlines, sitemap, hero images, your homepage and key website pages. Using strategy, we finesse and formulate the right type of messaging and copy that will appeal to the fundamental needs and appeals that intrigue your visitors

03

We Integrate Visual Branding And Prioritise Powerful Imagery

Visual branding is a vital part of your company’s story and should be integrated into your homepage and website. The bottom line is that people tend to be visual. Adding powerful photos and videos of your products and services or visually triggering thoughts and meaning through images will help viewers relate, understand and connect with your brand. Although imagery also improves the credibility of your website, it can also convey subliminal messaging without the viewer even realising. Therefore, we plan carefully for the hidden meaning behind the images. We select from your available photos and ensure the style of imagery used aligns with your brand. We can also source and supply appropriate stock photography if you do not have an image library of your own

04

We Align Your Call To Actions

One of the most important purposes of your website’s home page is to encourage visitors to dive deeper into what your company offers. The call-to-action (CTA) should entice potential customers to visit your website’s interior pages and begin the selling cycle. Strategic CTA’s that speak in your brand language are the key to guiding visitors through the customer journey, and boosting your conversions

05

We Ensure You Appeal To The Different Attention Types

Traditionally, websites are read from top to bottom. But not all users will follow the same navigational path. Once a viewer stays past the first 3 seconds, they will fall into a typical homepage viewer pattern and become one of two types of viewers: Seekers, who deep dive into their information search, and Scanners, who rush quickly through your content. We create a viewing experience that suits both these users, all while getting across the correct messaging, promotions, call to action, and brand appeal

06

We Create An Informational Footer

Once your visitors reach the end of your website’s homepage, you need to keep them engaged. We ensure your footer has contact information, links to the relevant pages of your website, social media platforms, and contact information. This encourages visitors to continue engaging with your brand and products, leading to higher conversion rates

07

We Prioritise Your Social Proof

New visitors and potential customers feel reassured when others speak highly of your brand. Providing customer testimonials and reviews for visitors to skim over is a great way to increase your credibility and establish trust and expertise. It helps show new customers that your company is an authority in its field. We ensure the right social proof is used across key triggers of your homepage
08

We Use Leading Optimisation Techniques

While we keep a lot of our methods secret, here's what we can share: We increase user engagement by using advanced metrics to see how visitors interact with your site. Then, we apply visual hierarchy principles to guide users to the key parts of your pages. We also add interactive elements to enhance the user experience. Our responsive design ensures your website looks and works great on all devices. We check cross-browser compatibility for smooth performance and optimize load times to make your site faster. Plus, we follow accessibility standards to ensure everyone can use your site. We're just really smart like that. Are you ready to take your website to the next level

09

Why Choose Us For
Your Website Revamp?

When the Marketing Your Brand team redesigns and optimises your website, we work honestly and cooperatively as your partners and explain the process openly and honestly. As a boutique team, we have the ability to offer a highly personalised redesign and optimisation service to take the burden off your hands and help set your website up for increased success. You will be left with a website that inspires, engages, connects, and converts your audience.

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