🗣 You need a brand voice and tone to create consistency for your audience. Without it, it's hard to trust, and potential customers will be turned off your brand.
➡️ TIPS TO DEVELOP YOUR BRAND VOICE AND TONE:
✅ Do a 'We're this, not that' exercise to flesh out what your brand is, and isn't — for example, your brand may be authoritative, without being intimidating
✅ Create a list of words that personify your brand, and decide how to best utilise those words in your brand marketing strategy
Have you developed a consistent brand voice and tone? If you need help be sure to reach out, we specialise in brand & marketing development for businesses 💖