Q: When the only certainty in Social Media is uncertainty, what do you do?
A: You prioritise your most important marketing assets - your owned content, of course!
Don’t get us wrong, we love social media. It’s powerful, a place to connect, educate and it helps convert. BUT there are so many reasons why it shouldn’t be your only channel of marketing. The main reasons — it’s constantly changing, always over saturated and unreliable.
We recently launched a blog sharing our thoughts about it. Pop on over for an eye opening read—If social media changes, will it affect you? Leave your answers in the comments below 👇