Your brand promise is what your customers and clients expect to receive every time they interact with your brand.
✅ It's the benefit or benefits your brand delivers, and to be effective, it needs to be credible, sustainable, and consistent.
Unlike your corporate mission or vision statement, your brand promise is a front-facing message — it's a description of the experience you promise to deliver to your end-users.
To be credible, your brand promise needs to be attainable, measurable, and repeatable. For example, promising to provide your customers with the lowest prices on a particular service or product may boost your business in the short term, but over time it might be impossible to do consistently.
🚨 A brand promise that lacks consistency, is false or exaggerated can quickly kill your reputation, so be sure to only make promises that you can deliver on.
What about you? What's your brand promise? Leave your answers in the comments below 👇