❤️️ How to foster a positive brand image that appeals to your audience 👇
Without a strong brand image you won't be able to connect with consumers and remain memorable, but it's not as simple as just picking a colour palette and logo!
❤️️ Understand who your brand is for. Learn who your customers and prospects are, what's important to them and what influences their purchasing habits.
❤️️ Understand how your brand makes people feel and develop an aligned brand story — is your brand marketing focused on fun and excitement, or do you want your customers to feel comforted, safe, and cared for?
❤️️ Be sure to test. Use focus groups to test drive all of your branding materials and ensure it is resonating before you go all-in with your brand development plans.
💌 Need help developing your brand and ensuring it resonates? Get in touch to join our client waitlist! 😍