📷 High-quality brand imagery is a must in business, whether you are an e-commerce brand or service provider.
The imagery you use sets an impression for your brand. Low-quality images can leave an impression on people that you are a low-quality brand.
Irrelevant images confuse people too, and confused people don't become buyers.
➡️ Imagine going into a clothing store, but all the clothing was crumpled and dirty. Would you purchase? Probably not, right? Especially not if the prices weren't also extremely cheap.
Brand imagery is your chance to show off a professional image, and the level of quality your brand offers. It sets the tone for the experience a customer can expect to have.
Your imagery should:
✅ Be clear, well-lit, and high-resolution. Avoid pixelated, oddly cropped, weirdly placed, dimly lit, and/or blurry photos.
✅ Convey your brand tone and the brand experience you want people to have.
✅ Build trust in your brand and establish a positive reputation.
✅ Be highly relevant to your target market and show off their ideal outcome or lifestyle as a result of purchase (e.g. a beauty spa showing images of relaxed people, a clothing brand showing sophisticated models - whatever it is buyers ultimately want out of purchasing with you).
Are you using high-quality imagery across your web presence? If you are choosing not to, tell us why in the comments below👇