Ready to level-up your SEO keyword research? Let's talk search intent! ✨⤵️
People use different words in their searches when they're searching with different intentions. Obvious, right? It's a simple concept! So naturally, searches belong to three consumer categories:
1. Transactional searches when they want to buy something 💸
2. Informational searches when they want to know something 🤓
3. Navigational searches when they already know what website they're seeking 📲
Understanding these three search intent types can help envision the different ways people may be searching for your website, which then helps you plan your keywords and content!
Want to dive into the world of SEO? Head on over to our Marketing Spotlight blog to read more!