80% Of Consumers Research Products & Make Purchasing Decisions on Instagram

Does that statistic surprise you? Instagram plays a HUGE part in the way consumers are connecting with brands, learning about products and services, and ultimately making purchasing decisions.

Over 80% of consumers research products & make purchasing decisions on instagram

Even if a customer finds you on Google or by referral, surveyed users reported they will still check out a brand’s Instagram to inform their purchasing decisions.

So if your target market is on Instagram it’s ESSENTIAL to have a strong presence with a strategy that aids them in their customer journey, regardless of whether they’re finding you on Instagram first, via paid ads, organic search, or some other way!

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