Does that statistic surprise you? Instagram plays a HUGE part in the way consumers are connecting with brands, learning about products and services, and ultimately making purchasing decisions.
Even if a customer finds you on Google or by referral, surveyed users reported they will still check out a brand’s Instagram to inform their purchasing decisions.
So if your target market is on Instagram it’s ESSENTIAL to have a strong presence with a strategy that aids them in their customer journey, regardless of whether they’re finding you on Instagram first, via paid ads, organic search, or some other way!
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