“Successful SEO is not about tricking Google... It’s about PARTNERING with Google to provide the best search results for Google’s users.”
SEO can be difficult to wrap your head around in the beginning. What many people don't understand is that SEO is not about trying to find a way to fool Google's bots into thinking you're the best to meet your own goals. Google wants to organise all of the information it has access to and give its users the best possible answers to their questions. By embracing that mission and recognising the part we all play in the big picture, your SEO strategy becomes much simpler, more effective and, dare we say, enjoyable. 🙌
To learn more about SEO, sign up for our upcoming DIY SEO workshop!