Do you know the difference between these font types and what they convey? ⤵️
Each font type can leave a different impression on your audience. To give you an idea here's some of the things different font types can communicate:
💌 Serif: Stability and professionalism
💌 Sans serif: Playfulness and fun
💌 Cursive or script: Elegance and a personal touch
Giving some thought to the fonts you use and why can make a big difference to the way your brand is perceived in the marketplace!
😳 Getting it wrong can mean sending the wrong message, or even turning people off your brand.
If you take a look at our Instagram page, you'll see how we mix all three, with a major focus on serif fonts!
Which font choice best suits your brand? Leave your answers in the comments below. 👇