You've probably heard about influencer marketing, right? And in recent years we've seen the rise of the micro-influencer, too.
Unlike regular old influencers who boast hundreds of thousands of followers (if not millions!), micro-influencers are niche content creators with anywhere between 5K-55K followers on social media.
These creators are small but mighty, and a strategic partnership can spell success for your business thanks to their super-niche content and strong audience relationships.
But choosing the right micro-influencers to work with can be challenging.
At MYB we use the 3 R's Rule:
⭐ Reach- Ensure their audience is niche (5-5,000 followers) and must maintain a prominent area of passion or specialisation.
⭐ Relevancy- You need to check that their content is relevant to your business and your values.
⭐ Relationships- Must have strong relationships with their followers. Check their comments section and look for a two-way dialogue with their audience. Also, look to see if they publish to youtube or video content on their channels. (Video content = a higher engagement rate with their audience.)
The right micro-influencer partnerships can really boost your brand and play an integral part in your marketing strategy. If it's time to grow, consider implementing an influencer strategy!
➡️ Want to explore influencer marketing and figure out how to find the right partnership for your brand? Head on our to our blog to read all about it - the link is in our bio.