7 out of 10 businesses get this question wrong when we ask them. HOW?
The typical response is to start describing the business, what they offer, how they offer it, for what price, and so on.
These are NOT value propositions. They are simply descriptions of your business model... Which potential customers and clients DO NOT CARE about.
When it comes to marketing, people buy RESULTS. They buy VALUE that you add to their lives. They buy SOLUTIONS to their problems.
The details of how you achieve these outcomes are important for you to know (and go great in a business plan!), but they aren't what should be at the forefront of your MARKETING.
The very first question you need to be able to answer before doing ANY marketing is: What value do I add to my customers and/or clients?
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