If you don't write original product descriptions for your eCommerce store - READ THIS! 🚨⤵️
It's not uncommon for eCommerce retailers to fill in their product descriptions and information with the stock standard info that comes from the manufacturer. But this can be a big mistake!
❌ For one, it hurts your ability to rank well in search engines. If your product descriptions are generic, they are likely to be marked as "duplicate content" due to other websites using identical copy. Which means no ranking in search engines for you!
❌ Secondly, you're missing out on an opportunity to create a branded connection with potential customers through your copy. Lifeless, generic copy - especially if it doesn't align with your brand tone or target market - can make you forgettable instead of a must-buy.
Need help writing genuine, original copy for your website? Get in touch with us to chat about how our copywriting services can help you.