You have probably heard us say this line many times before, but without connecting to your customers on an emotional level how can you create a strong brand? In short, you can’t.
As human beings, we crave consistency from others and the brands around us. We want to know we can depend on them to show up in the same way. The same idea applies to brands and their customers, consistency leads to trust, and trust creates connection.
If a brand says one thing and does another we notice, or uses a different brand voice or conflicting design style - we notice.
A strong brand entails an effective brand strategy that encompasses consistency in your design, communications, and tone of voice. An inconsistent brand is a missed opportunity to resonate with your customers on a deep, emotional level.
Our director, Peggy has recently featured on the Bright Minds of Ecommerce podcast talking about the importance of branding.
In this episode you will learn how to:
🎖 Create a brand your customers will fall in love with
🎖 Create amazing content that's totally on brand
🎖 Head into sales season while making a profit and keeping your sanity.
So if you want to create a strong brand, you must create consistent content that builds emotions through your customers' needs and desires.
You can listen to the podcast on iTunes, Spotify, Google Podcasts, or on the @brightredmarketing website 😊️