Every website needs a visually-appealing landing page that converts their traffic into customers or email list subscribers. Unfortunately, many web developers build entire websites with only one page focused on just conversions. This usually means we see low conversion rates, due to most of their traffic leaving their site. If you are promoting products or services to sell online, you must learn how to build multiple high-converting landing pages to get results.
Here are our top 5 tips for building a landing page that converts:
UNDERSTANDING THE ROLE OF A LANDING PAGE
A landing page - also known as a squeeze page - has one singular goal: Increasing your conversions. All of your web traffic will be driven to your squeeze page - which will give your visitors one of these options... If you have an email marketing newsletter, you can direct your traffic to the register for your email list. If you are selling online products, you can send your visitors to your sales pages. Unlike other web pages, your squeeze page doesn't give your visitors the option of visiting other pages that might take them away from either signing up for your email list or browsing your products.
WHAT YOU NEED TO GET STARTED
Before you can get started building a good landing page, you need a couple of things. First, you need a really attractive offer that your visitors will actually want to buy. Therefore, you need to carefully research the best products or services you can promote to your traffic.
Secondly, you will need an autoresponder program (or also known as, email workflow). This should be set up to send engaging messages - that promote your brand - to prospective customers when they sign up or email you. Without an autoresponder program, you are missing out on a big opportunity to engage your audience and build a relationship with potential customers. You can find free and low-cost autoresponder programs online, such as Klaviyo, FloDesk and ConvertKit.
"Without an autoresponder program, you are missing out on a big opportunity to engage your audience and build a relationship with potential customers"
SELECTING A GOOD THEME
The theme of your landing page is one of the most crucial elements when it comes to conversions. Your visitors must find your page's theme professional and attractive. (Attractive theme pages with good design and flow, tend to make more conversions). Choose background colors and graphics that don't make it hard to read the text on your page. The theme needs to compliment and reflect the desires of your audience or niche. For example, if you sell camping equipment, you wouldn't want to select images from a city. Instead, you would want to incorporate images from nature. View our other blog article to get started and source The Best Free Image Libraries to Get Your Website and Socials Noticed.
WRITING CONTENT THAT CONVERTS
The content you publish on your landing page is going to be one of the most important deciding factors that impacts your conversion rate. Therefore, you must create content that builds trust with your visitors, as well as demonstrates the value of what you are offering them. For example, if your goal is to convert traffic into email list subscribers, then you need to assure your audience that your email newsletter is worth signing up for. That also means you need to assure them that you won't use their email to send spam messages, nor sell it to advertisers. If you sell products, you must be able to clearly show their benefits in a compelling way that makes your visitors want to buy them. If you struggle with writing quality focused content, consider hiring a copywriter and take a look at our Copywriting Services.
DRIVING QUALITY TRAFFIC TO YOUR LANDING PAGE
When it comes to driving high-quality visitors to your landing page, you have two choices: Free (organic) traffic or paid search results. If you decide to generate organic traffic, you will need to optimize your squeeze page for good SEO. However, it could take a while before your page starts showing up in Google search results, as building good Organic SEO is a long term goal. Unfortunately, that means it will be a while before your landing page starts seeing a lot of visitors. Therefore, if you want to drive traffic to your page quickly, you will need to invest in paid search results (such as Google AdSense or Social Media advertising).
YOUR TAKEAWAY NOTES
In short, if you want to build a high-converting landing page, you must:
- First understand its role
- Create an attractive offer that your visitors will be interested in
- Don't overlook the importance of selecting a good layout and theme
- Write content that converts for it
- Use your marketing strategies to drive traffic to the page
Feel like you could use some more clarity on what is needed to market your brand? Book an eCommerce Marketing Strategy Consultation with us, we help build websites that convert!
What are your top tips for building a high-converting landing page? Share your success in the comments section below.