pH Factor
Cosmetic Chemist & Manufacturer, Sydney
Client Story
More than just a lab, pH Factor specialises in everything from beauty, cosmetic, and home care product manufacturing, all the way to brand development and product marketing. With decades of combined experience, these experts create award-winning products and shape much-loved brands. A passion for education runs through everything they do, ensuring each and every client walks away empowered with knowledge and equipped with the information they need to create a truly successful brand.
Services
Branding
Logo Design
UX Design
Brand Foundations
Graphic Design
On Demand Marketing
Magazines & Publications
Website Content
Website Design
Industry
Style Guide
Stacked Logo
The Story in Stats
We helped this cosmetic manufacturer establish a strong industry presence with an award-winning brand identity, positioning them as a leader in cosmetic formulation. By aligning their branding with their scientific expertise, we created a distinct, memorable brand that elevated their authority and market appeal.
Colour System
#FAA838
R230 G168 B56
C0 M38 Y95 K 0
#CF3269
R207 G50 B105
C14 M95 Y39 K0
#002F54
R0 G47 B84
C100 M84 Y38 K34
#97C949
R151 G201 B73
C46 M0 Y97 K0
#003BBF
R0 G59 B191
C93 M82 Y0 K0
#29C5F4
R41 G197 B244
C65 M0 Y0 K0
Typography
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SECONDARY HEADINGS | Fieldwork Regular
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BODY | Fieldwork Geo Thin
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Building Trust
Revamping the booking experience by turning Shopify’s product variants into a lead generation tool, simplifying the customer journey and improving conversions. To boost engagement, a 360° AR venue tours was added.
Strategic Identity
Delivering a custom brand and visual identity
Brand Message
Framework emphasizing “Science is Fun.”
Strengthening Credibility
Brand elements to reinforced credibility in cosmetic chemistry.
Brand & Logo Identity
Trusted Leaders
This is achieved through high-quality content, strong visual identity, customer engagement, and delivering on promises. When a brand is perceived as a trusted leader, it attracts loyal customers, earns media recognition, and stands out in competitive markets, ultimately driving long-term business success.
Building Authority
Regularly invited to speak at key industry panels and events
Platform Expansion
HPC (Home & Personal Care) magazine successfully launch
Website Design
Brand Recognition
This transformation positioned pH Factor as an industry leader, turning their brand into a trusted authority for Australian cosmetic formulators.
Results:
Gold Titan Award for Best Brand Identity 2024
Brand Foundations
Social Media
Claiming a Bigger Share
Over the past two years, we’ve significantly expanded our presence and influence within the industry. Our market share has grown by 20%, reflecting the strength of our strategy and execution. We successfully launched HPC (Home & Personal Care) Magazine, establishing a new platform for thought leadership and engagement. This momentum has also led to our team being regularly invited to speak at key industry panels and events, further solidifying our position as a trusted voice in the market.
MYB were able to put everything that I had in my head for so many years into a visible format for everyone to see and engage with. From content creation to technical assistance… Absolute stars that go above and beyond in everything they do.
Rita Sellars, pH Factor
Brand Vision
