Over 1.1 million impressions, 140K+ people reached and Over 40K engagements.
Fish Finder Tech
Client Story
Fish Finder Tech is an Australian-owned business based on the Gold Coast, specialising in high-quality mounts, brackets, and accessories for fish finders and marine electronics. Built for serious anglers, their gear is all about strength, simplicity, and reliability on the water. Designed for clarity and conversion, their new Shopify website reflects the brand’s practical, no-fuss ethos, and positions Fish Finder Tech as a trusted source for aftermarket fish finder solutions across Australia.
Services
Website Design
Website Development
eCommerce Design
UX Design
Logo Design
Website Content
On Demand Marketing
Graphic Design
Industry
The
Problem
Breaking into a fiercely competitive niche with no existing traction
The
Solution
A full-funnel Meta Ads system that brought a new brand to life
The Outcome
Over 1.1 million impressions, 140K+ people reached, 3,200 landing page views.
Marine electronics built for Australia’s toughest fishing conditions.
Breaking into a fiercely competitive niche with no existing traction.
A full-funnel Meta Ads system that brought a new brand to life
MYB built a complete Meta Ads system designed to take Fish Finder Tech from “brand new” to “consistently profitable.” We started by creating a full-funnel structure that reached cold audiences, educated them on the products, and guided them toward purchase – all while building trust along the way. Our strategy blended broad targeting for scale, interest-based segmentation, dynamic product ads, and strong retargeting sequences to keep Fish Finder Tech front of mind.
On the back end, we set up the essential foundations: pixel tracking, the Conversions API, catalogue syncing, and all the tools needed to measure results properly. From there, MYB crafted all creative in-house – lifestyle content, UGC-style pieces, product showcases, and clear benefit-led messaging that made technical products feel simple and accessible.
The outcome? A high-performing, profitable acquisition engine that turned a zero-sales start-up into a fast-growing ecommerce brand in just a few months.
Results That Speak for Themselves
Why Clients Love Us
A Proven Digital Engine Driving Real Ecommerce Growth
MYB didn’t just run a campaign – we built Fish Finder Tech’s entire sales ecosystem from the ground up. By creating a full-funnel journey, delivering the right products to the right people, and continually optimising for real buying intent, we transformed their brand from brand-new to consistently profitable.
They now have a steady stream of high-intent customers, reliable month-on-month sales, and a strong warm audience that grows bigger every week. What started with zero traction is now a thriving, data-driven ecommerce brand, backed by a digital engine built to scale nationally.
Let’s Talk About Your Ad Strategy.
At Marketing Your Brand, we specialise in scalable, high-performance Google Ads for healthcare providers.
If you’re ready to attract higher-value clients, increase bookings, and build a more predictable patient flow, we can help.
