A strong lift in brand clarity and founder credibility, A significantly stronger competitive position, and Built a digital ecosystem with much higher conversion-readiness.
Herded
FMCG – Burnett QLD
Client Story
Herded is a new e-commerce snacking brand, born from a family farm in Queensland’s Burnett region. Their mission: make healthy, high-protein snacks the easy choice for busy families. Starting with 100% Australian beef sticks, Herded needed a brand strategy that would differentiate them in a crowded snack food market while staying true to their roots in regenerative farming.
Services
Brand Foundations
Packaging
Branding
Graphic Design
On Demand Marketing
Industry



Color Palette

Typography

Brand Elements

Strong
lift in brand clarity and founder credibility.
significantly
stronger competitive position in a crowded jerky/snack market through differentiated messaging and family-friendly visual identity.
Higher
conversion-readiness







