The Bower Estate stands out for its breathtaking beauty and exceptional service, a genuine South East Queensland wedding & events destination. The entire team is not only dedicated to creating wonderful events, but their customer service and event management practices are human-centred and immersive. They go above and beyond for their brides, grooms and event clients. Their brand values shine through in every touch point of client contact, which is truly something to be proud of.
We transformed a wedding venue’s online presence with an immersive, high-performing website that doubled bookings, engagement, and revenue. By leveraging emotional storytelling, strategic UX, and eCommerce innovation, we created a seamless customer journey that helped position this client as a premier wedding and events destination.
The website became the main catalyst for Bower Estate’s success, leading to expanded venue management and scaling their event team. Their brand reputation also initiated TV affiliation deals, reinforcing their brand credibility and competitive edge in the market.
Revamping the booking experience by turning Shopify’s product variants into a lead generation tool, simplifying the customer journey and improving conversions. To boost engagement, a 360° AR venue tours was added.
Developed an immersive, visually stunning website showcasing the venue’s premium location and services. Crafted new brand messaging and emotional storytelling to build trust and highlight the estate’s heritage and eco-preservation efforts.
Results:
To elevate the overall brand experience, a strategic approach was taken to create a more cohesive and engaging customer journey. This involved developing targeted promotional pathways and cross-sell strategies that not only enhanced the value of each interaction but also significantly increased event-related upsells and overall revenue. At the same time, an SEO-focused content strategy was implemented, featuring carefully crafted blogs designed to attract organic traffic and keep users engaged longer. Together, these efforts not only boosted visibility and conversions but also reinforced the brand’s authority and emotional connection with its audience.
We hired the Marketing Your Brand team for a full-scale website build to upgrade to a new website. Shortly after launching, we received wonderful feedback from our customers and peers about the design and functionality of our site. But MOST importantly we noticed a change in how informed our enquiries were, and how much more emotionally invested they were in our brand, thanks to the wonderful content we were able to deliver with the MYB team.
Amanda Appel, Bower Estate
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