Why does your business need a website?
& What Does A Website Actually Do? A website is one of (if not) the most important pieces of digital real estate you will ever own. Yet, so many business founders do not understand what a website can actually do for them and their business. Think of your website as your very own digital home. […]
Alternative sale options to use when you’re tired of discounting your products!
If you’re tired of resorting to using ‘percent-off’ sale tactics and discounts (i.e., 50% Off, 70% Off Sale, etc.), you’re not the only one. These tactics are outdated and often overused in the marketing world, conditioning customers to wait for the sale to hit before making their next purchase. Fortunately, there are alternative ways to […]
Demystifying the google updates & algorithm: a historical view
There is no doubt Google Search is the most used search engine on the planet. It is estimated Google handles nearly 63,0000 search queries each second, translating to 5.6 billion searches per day or 2 trillion searches annually. Today, Google holds over 94% market share in Australia, followed by Bing at a distant 3.92% and DuckDuckGo at a […]
How to improve your customer service in 5 simple steps
Superior customer service is vital to a business’s success no matter how large or small they are. The person who deals with a Customer Service query should be considered as important as a ‘first responder’. Their role is to ensure customers stay happy and loyal. They should also initiate any damage control and strive to […]
What’s the difference between good & bad SEO?
There are many different opinions about how to approach website optimisation in an industry as large as SEO. There are numerous SEO strategies and tactics to choose from, and what is ‘best’ is subjective and dependent on personal preference and objectives. That said, there is Good SEO and Bad SEO, and knowing the difference is […]
Create A Brand Your Customers Will Fall In Love With
On April 2022 our Director, Peggy had the privilege of being a guest on the Bright Red Marketing podcast, with their wonderful host, Dahna. On this episode they chat about: How to create a brand your customers will love – it’s not just about creating a logo How to create content that’s totally on brand How to […]
On-Page vs Off-Page Search Engine Optimisation (SEO)
Search Engine Optimisation (SEO) is a confusing and sometimes controversial topic for many new business owners. In this article we help you break down the differences between on-page vs off-page SEO, so that you can become a little more confident in achieving better SEO results for your website. To begin, lets first understand search rankings. Search rankings […]
To AI or not to AI? That is the question
The office has been abuzz with talks on the future of AI-generated content ever since Chat GPT was launched on 30 November 2022 and for very good reason. By 4 December, the chatbot already had over 1 million users, and current stats sit at 30 million users worldwide and an impressive 5 million visits per […]
