10 Conversion-Crippling Email Marketing Mistakes to Avoid
Are you struggling to generate conversions with email marketing? According to research conducted by the Data & Marketing Association (DMA), previously known as the Direct Marketing Association, businesses generate an average of $38 in revenue for every $1 invested in email marketing. Not all businesses, however, experience such a high return on investment (ROI) with […]
How Local SEO Differs From Conventional SEO
As a business owner striving to make your online presence known, you’re probably already familiar with the concept of SEO. But did you know you can target your SEO even more thoroughly through the use of local SEO? SEO strategies can be classified as either conventional or local, depending on how they are planned and […]
10 Tried-and-True Tactics for Local SEO Marketing
Local search engine optimization is essential for small businesses to attract and convert local web traffic. According to Search Engine Watch, 80 percent of local Google searches on smartphones convert. Mobile phone users increasingly use search engines to locate businesses near them. Small businesses that aren’t optimized for local SEO can lose customers to nearby […]
How Can You Use Cognitive Bias To Your Advantage?
How can you use cognitive bias to your advantage? Make sure your proposition is compelling to the customer as they evaluate their options Position your brand strategically so that your presence is felt by the shopper as they evaluate brands Fill the gap between when the customer is triggered to buy a product, and when […]
The Top 5 Reasons Your E-Commerce Website Isn’t Ranking
Hands up who needs to work on their SEO strategy? 🙋 Here are the common reasons why your e-commerce website may not be ranking well in search engine results.
6 Ways To Make More Sales Using Cognitive Bias
If your sales strategy is a bit like “upload new products, post to social media, and hope for the best” then listen up. The theory of cognitive bias and how it impacts buying decisions is about to rock your sales world! ⬇️ Implementing even just one or two of these simple strategies can make […]
9 Reasons Your E-Commerce Website Isn’t Ranking in the Search Results
Low search rankings can signal the beginning of the end for e-commerce websites. If your e-commerce website ranks low in the search results for an extended period, you’ll have to use paid advertising to generate traffic. High search rankings can reduce or eliminate your dependence on paid advertising by driving targeted organic traffic to your […]
