How Can You Use Cognitive Bias To Your Advantage?

How can you use cognitive bias to your advantage?

• Make sure your proposition is compelling to the customer as they evaluate their options
• Position your brand strategically so that your presence is felt by the shopper as they evaluate brands
• Fill the gap between when the customer is triggered to buy a product, and when they actually do – to ensure they are not solely exposed to your competitor’s products

What is cognitive bias?

Cognitive bias shapes a customer’s purchase behaviour and is what guides us to buy from a particular brand instead of another. 

You want to be present at the right times, in the right places, and in the right ways to truly capture the attention of a potential customer and WIN that sale!

For example, have you ever made a sale from an Instagram post? The truth is, that post alone isn’t what closed the deal. That customer may have been considering a purchase for a while, and weighing up their options. BUT that post was likely presented at the right time and in the right place to finally get that customer across the line!

It’s why you need a diverse brand and marketing strategy!

Want to ensure your brand and marketing strategy aren’t letting you down? Book in a marketing consultation and let’s evaluate your plans!