Have you ever landed on a website only to be greeted by a page that seems trapped in the early 2000s? That sinking feeling of disappointment is precisely what you don’t want your customers to experience. It’s a clear signal – times have moved on, and so should your online presence. A good rule of thumb to follow is to redesign or rebuild your website every 3-5 years so that your brand and website stay up to date with a modern feel. The digital world advances at breakneck speed, and if your website is outdated, you’re guaranteed to lose customers and damage your brand reputation. But how do you know when it’s time for a new website? We have compiled 7 indicators that suggest your website might be stuck in the past, and that it’s time for a website overhaul from a professional website design agency. If you nod along to these indicators, it might just be the nudge you need to start thinking about getting that shiny new website!
If your website looks like it hasn’t been updated since the early 2000s, you’re likely turning potential customers away. An outdated design not only affects the aesthetic appeal but can also hinder functionality. Broken links, security issues from outdated plugins, and non-responsive designs are a sure sign that your site needs an overhaul. Luckily, we specialise in creating modern, visually appealing websites that function seamlessly across all devices.
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User experience (UX) is crucial for retaining visitors and converting them into customers. If your site is difficult to navigate, slow to load, doesn’t take visitors on an optimal user journey, or lacks intuitive design, users will likely leave frustrated. And this means your sales will suffer. A well-designed website should guide visitors effortlessly to the information they need. Our expert team focuses on creating user-friendly interfaces that enhance the overall browsing experience, employing UX (user experience) design, UI (user interface) design, heatmap analysis and A/B testing to optimise user flow.
With most websites having more than half of all web traffic coming from mobile devices, a mobile-friendly website is no longer optional. If your site isn’t optimised for mobile, you’re missing out on a significant portion of potential traffic. We ensure that all our website designs are fully responsive, providing an optimal viewing experience on smartphones, tablets, and desktops alike.
If updating your website feels like a monumental task, it’s a sign that you need a more user-friendly content management system (CMS). An effective CMS allows you to make updates quickly and easily without needing extensive technical knowledge. At Marketing Your Brand, we partner with open source CMS solutions such as WordPress, and secure CMS platforms like Shopify and Squarespace – Why? Because they make it simple for you to keep your content fresh and relevant, incorporating grid layouts and dynamic design structures with drag-and-drop editors and modular content management.
A drop in search engine rankings can indicate that your website isn’t meeting current SEO update standards. Search engines favour sites that are fast, mobile-friendly, and regularly updated with high-quality content. Our comprehensive SEO Foundation services ensure that your site is optimised to rank higher in search results, which will drive more traffic to your business.
Your website is often the first interaction potential customers have with your brand. It represents you, your business, your products and services, your company values and more! If your site no longer reflects your current brand image or business goals, it’s time for a redesign. A cohesive and modern website design can significantly impact how your brand is perceived. Our website design team can work closely with you to create a site that perfectly represents your brand identity.
This is a big one! If you are not shouting out your website address from the rooftops or you cringe at the thought of showing your website to potential clients or partners (or even your friends and family!), it’s a clear sign that it’s time for a website update. Your website should be a source of pride and a powerful tool to showcase your brand and your products or services. If you want to create a site that you are excited to share – one that reflects the professionalism and quality of your brand and persuades website conversions – we’d love to help.
We understand every business is unique. That’s precisely why we offer customised web design services that can cater to your specific needs. Got an outdated website that doesn’t reflect your current business or brand image? Want to update it? We’ve got you covered, with our professional website redesign for established companies. Want to create a new website from scratch? We can do that too. Whether you need website design, website development, website SEO or all the above and more, we’re here to help with our flexible and comprehensive website design packages. Our team will delve into the essence of what makes your company tick, and craft a website that not only meets but exceeds your expectations.
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Our team offers professional website design and development services that keep your website on the cutting edge. We all know tech moves at lightning speed, and if your site’s design is stuck in the past, it’s not going to win over customers or rank well on search engines such as Google or Bing.
Think about it. In 2024, there are an estimated 1.98 billion websites on the web. A significant 83% are considered inactive, leaving roughly 201 million actively updated websites left for Google to rank. An out-of-date website screams “we’re not keeping up!” Both users and search engines prefer websites that maintain fresh and modern standards. That’s where we come in, with customised web solutions designed to make sure your online presence isn’t just current but ahead of the curve.
Making updates should never be a headache. Yet, many business owners find themselves wrestling with platforms that might as well require a degree in coding to change a single image. Plus, consider this: if your website isn’t mobile-friendly in today’s smartphone-saturated world, you’re missing out big time. Over half of global web traffic now comes from mobile devices. Our approach ensures your website is mobile optimised, working smoothly across all devices, because let’s face it, nobody likes pinching screens to read text or navigate menus.
As a professional website design and development agency, we provide a range of web design services tailored to your needs. Whether you’re seeking a complete website redesign for established companies or initial website design and development, we’ve got you covered. Our team ensures that every website we develop is user-friendly, visually appealing, and fully functional.
Partner with us for professional website design agency services that not only meet but exceed your expectations. We offer ongoing support and maintenance, including website updates, bug fixes, and SEO enhancements. Let us help you stay ahead in the digital world with a website that impresses both users and search engines alike.
Our expertise in website design and development means we can deliver professional website redesigns for established companies, ensuring your site remains relevant and effective. We also specialise in providing web design services that focus on creating a seamless user experience, robust functionality, and aesthetic appeal.
We’re not a ‘set and forget’ type of agency. Simply take up a comprehensive website maintenance package with us, and we can keep things running smoothly well into the lifetime of your new site. Think of us as your website’s best friend, always there to ensure everything communicates and works perfectly. Tech stuff changes faster than fashion trends, so we’re on it, making sure your site stays up to date with the latest security updates, performance optimisation, and SEO enhancements.
Dealing with updates, bug fixes, or broken links? No worries! Just contact us, and we’ll sort it out quicker than you can say “website woes.” Our team sticks around long after the initial setup because we know a great site is all about staying sharp, current, and fully functional. With our proactive website monitoring, regular SEO audits, and content management, we ensure your site remains fast, secure, and search engine-friendly. From regular content updates to plugin management and technical SEO, we handle all the technical aspects, so you can focus on what you do best – running your business.
Our SEO services are all about getting your website seen by more people. We know the drill – search engines love sites that load quickly, have fresh and relevant content, and look great on mobile devices. So, we roll up our sleeves to make sure your site ticks all these boxes. With our comprehensive SEO strategies, including keyword optimisation, content creation, and technical SEO, we enhance your site’s visibility and drive organic traffic.
To sum it up, if your site looks outdated, struggles on mobile, takes more than a split moment to load, isn’t getting those top spots on search results – or if you’re embarrassed to show it to others – it’s time for a new one.
Think about it, when was the last time you felt proud showing off your site? Our Gold Coast website design and development agency is here with custom design plans and SEO expertise to give your online presence the facelift it deserves. Why not get in touch to find out more?
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