Ardo’s Wine, a local gem in Brisbane’s wine scene, is renowned for bringing exceptional wine experiences right to the heart of the community. As a celebrated City Winery Cellar Door, Ardo’s Wine offers a diverse range of wines, carefully selected from small, independent growers and makers across Australia and beyond. Their philosophy is deeply rooted in supporting these independent artisans, which is reflected in their own winemaking approach and the curated collection of both local and international wines they showcase.
For the Ardo’s Wine project, our team focused on developing brand foundations that resonated with Ardo’s core values, blending the allure of a local wine bar with the sophistication of an expert wine guide. Our approach was grounded in creating a voice and tone that echoed the brand’s unique personality, aiming to make every interaction with Ardo’s both memorable and enjoyable.
To enhance Ardo’s social media presence, we developed a content plan with over 60 topics, each tailored to engage their audience effectively. These topics were carefully selected to represent Ardo’s brand pillars and to ensure that every post, reel or update was an authentic expression of their brand.
This project’s outcome was a harmonious blend of Ardo’s authentic voice with a strategic approach to content, creating a brand experience that is as delightful and enriching as the wines they offer.
- Brand Guidelines
- Voice & Tone Guides
- Content Plan & Pillars
- Graphic Design
- Social Media Strategy & Captions
- Packaging Design
- Brand Merchandise Design