About The Client
On a personal note, The Bower Estate is the most beautiful wedding and events destination we have ever seen (and we have seen a lot of wedding venues). The entire team is not only lovely in person, but their customer service and event management practices are human centred, immersive and go above and beyond for the brides, grooms and event clients. Their brand values shine through in every touch point of client contact, and that is truly something to be proud of. We personally consider them the best wedding and event destination in South East Queensland.
The Clients Vision
To transform their existing website into a visually immersive brand story that would inspire brand recall, awareness and recognition as the exceptional wedding and event destination on the Gold Coast.
Bower Estate received a full-scale website build by the Marketing Your Brand team. This included relying on outside the box thinking, brand strategy, online procedures and planning, customised design and coding, implementing organic SEO best practices and various short form promotional copywriting.
The client received positive feedback from their audience and peers, but they also saw an increase in traffic, users and sessions, lower bounce rates, higher organic search results and a huge jump in average session durations. The stand out results were: halving the bounce rate, tripling the average session duration, and doubling the average booking conversion.
But don’t take our word for it, the Google Analytics results speak for themselves: