❌🙊 ARE YOUR CALL-TO-ACTIONS MORE LIKE CALL-TO-INACTIONS? ⤵️
Call-to-actions tell online visitors exactly what you want them to do. Getting these right can make a HUGE difference in your sales and conversions.
There's been EXTENSIVE studying and testing done around call-to-actions and it really boils down into a couple of simple points:
✅ Make CTA buttons BOLD and COLOURFUL to attract attention.
This typically means using a CONTRASTING colour to your brand colours so it doesn't blend in.
Red, blue, green, and orange tend to work best, while colours like grey or white go unnoticed.
✅ Make button copy CLEAR and DIRECT to inspire action.
Phrases like "Buy Now", "Add To Cart", "Shop Now", and "View More" do well - but notice how each is slightly different.
For example, using "Add To Cart" on products in shops with multiple items means you'll see a higher average order value as people will be more likely to continue browsing. While "Buy Now" pushes them to checkout instantly without browsing further.
➡️ Are your CTAs bold and clear? Leave your answers in the comments below.