When a potential customer has a question while browsing your website, what happens?
One great way to boost e-commerce conversions and put some human touch back into your brand is to use live chat widgets on your website.
This helps to replicate the feel of having a sales assistant in-store and can boost trust in your business. Even if they opt not to use the chat, knowing the option is there can make a customer feel more secure.
Remember: online consumers still enjoy connecting with real people. Perhaps one of the biggest downsides to online retail is losing that human-to-human connection, so something as simple as a live chat can bring that element back into your brand.
Configure your website so that people can easily speak to an agent live. Contacting your business to get questions answered must be a breeze.
If you'd like more e-commerce website tips, head on over to our blog where we've listed the 10 Most Common e-Commerce Mistakes!
Have you made it easy for your customers to get the answers they want? Let us know in the comments below 👇