The Importance Of Content Pillars

Do you ever feel lost when figuring out what content you need in your business? Whether it’s blog posts, social media posts, or even ads - there is a universal secret that will change the content creation game for you! ​​​​​
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The secret: Content Pillars. To build your brand & increase your sales, your content should be themed to content pillars - of course, which one you choose to align with might be the more complicated decision: ​​​​​​​​
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① Educational - Educate your audience on something new. You can do this by showing off the benefits of your product or service. Think about writing a ‘how to’ article or carousel post with interesting statistics. ​​​​​​​​
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② Inspirational - Inspire your audience with new ideas & observations. You can post inspiring quotes, aspirational lifestyle content, share customer testimonials & client highlights!​​​​​​​​
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③ Entertainment - You can entertain them by sharing humorous memes, relatable industry humour, keeping your copy lighthearted, & using emojis to add personality to your posts. ​​​​​​​​
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④ Conversational - You can spark their desire for input & feedback by creating surveys, live Q&As, polls, & engaging your audience by asking them thought-provoking questions. ​​​​​​​​
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⑤ Cause & Community - Stand for something that affects others & share it with your audience. You can also show your genuine support for national days, such as ‘are you ok day’, ‘breast cancer awareness month’ etc. ​​​​​​​​
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⑥ Promotional & Actionable - Keep your audience in the loop on any new products being released & product/service updates. Make sure to set time limits! ​​​​​​​
​​​​​⑦ Innovation & Trends - Be a leader in forward-thinking on a topic of interest to your brand. You could write an article predicting industry trends or share your innovations. ​​​​​​​​
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Which pillar would you consider? Leave us a comment below 🤩

 


 

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