The Marketing Spotlight

How Do Customers Make Purchase Decisions?
It’s the question all business owners want to understand – how do customers make purchasing decisions? What triggers them to buy one brand over another? We unpack the fundamentals and help you better understand your buyer's journey and their decision-making process, so you can get one step closer to sales success.
How to Choose the Best Website Builder: Comparing WordPress vs. Squarespace vs. Shopify

Having a high-converting website is key for success, but which platform is best for your business? When comparing WordPress, Squarespace and Shopify, the best choice for you depends on your business, your goals and your own expertise. It's hardly an equal comparison as each has its own distinct advantages and disadvantages. 

13 E-Commerce Tips to Stop Shopping Cart Abandonment
Online businesses face one obstacle that brick-and-mortar retailers usually don't - shopping cart abandonment. Use these 13 tips to ensure customers fill up their virtual cart and finish their orders.
7 Essential Email Marketing Tips for Sender Success
Email is a convenient form of communication to promote your goods or services, attract new leads, retain loyal current buyers, and even entice back customers. Here are seven email marketing tips to help your emails get noticed and increase your online traffic and sales.
Learning SEO: Your Guide to Becoming an Expert

Ever wanted to learn about building your own SEO strategy? Learn how to apply organic SEO practices to your website management and editing with a little help from us.

Finding the Right Social Media Influencer for Your Brand
Social influencers are important for social media marketing. They help promote a brand to bring attention to its products for a boost in sales. If you decide to work with influencers, here is how you choose the right one.
On-Page vs Off-Page Search Engine Optimisation (SEO)
Search Engine Optimisation (SEO) is a confusing and sometimes controversial topic for many new business owners. Here we break down the differences between on-page vs off-page SEO so you can conduct your own SEO.
How Local SEO Differs From Conventional SEO
Deploying the right search engine optimization (SEO) strategy is vital to effectively market your business in search results. Here we explore two SEO strategy options and their differences.
Building Your Brand: 6 Steps to Creating Your On-Brand Logo
When creating a brand, it is important to consider what you want in a business name and logo. Here, we discuss the six steps you can take to create an on-brand logo and drive the success of your company.
3 Little eCommerce Mistakes That Cost Online Stores Millions of Dollars
Whether you’re a large or small business, chances are you’ve made at least one of these eCommerce mistakes. But the good news is, they can all be easily fixed and/or avoided.
9 Reasons Your E-Commerce Website Isn't Ranking in the Search Results
If your e-commerce website isn't ranking in the search results, you'll need to evaluate your search engine optimisation (SEO) strategy to determine the reason. Here are nine of the most common reasons your e-commerce website might not be ranking.
10 Lead Magnet Ideas for Physical Products
Can businesses that sell physical products online or in-store, benefit from lead magnets? The answer is yes! Here, we share 10 types of lead magnet ideas you can use to grow your customer base.
10 Brand Marketing Tips To Jump Start Your Small Business On A Budget
Building and marketing a brand has never been more important, but creating a winning brand identity on a budget, is no easy task! Whether your small business is new or established, the identity you create impacts every facet of your success.
6 Concepts to Help You Develop Your On-Brand Logo
Brand image is a marketing necessity that requires a holistic approach. From your business name to your logo to your products or services, everything about your brand should work to build your audience and their trust.
10 Conversion-Crippling Email Marketing Mistakes to Avoid
Businesses generate an average of $38 in revenue for every $1 invested in email marketing. If you're making any of these 10 conversion crippling mistakes, you can expect a lower (or negative!) ROI.
The Pros and Cons of Instagram for Your Business
Wondering why to choose Instagram over the other online platforms? Social media can be a powerful marketing tool, but finding the ones that best meet the needs of your organization can be challenging.
5 Tips For Capturing Professional Instagram Photos With a Smartphone
Compete with the best of Instagram's influencers - pull out your smartphones and get snapping! We share 5 tips on how to optimise your smartphone photos and create professional-looking content.
The Best-Paid Stock Photography Providers for Feminine Focused Businesses
A picture is worth a thousand words, especially if your business exudes a feminine brand style! Choose imagery that accurately represents your brand.
Build Your Brand Online: Craft Your Brand Identity in 7 Steps
If you operate an e-commerce company, a traditional brick-and-mortar shop, or do business both online and in-person, building your brand online is more important than ever.
10 Web Design Mistakes That Will Ruin Your Site
How to avoid these 10 most common web design mistakes and improve user experience.
10 E-Commerce Mistakes That Are Costing Your Business Conversions

Is your e-commerce conversion rate low? It's time to identify your errors and make improvements for better sales.