The Marketing Spotlight

10 Web Design Mistakes That Will Ruin Your Site
How to avoid these 10 most common web design mistakes and improve user experience.
10 E-Commerce Mistakes That Are Costing Your Business Conversions

Is your e-commerce conversion rate low? It's time to identify your errors and make improvements for better sales.

5 Tips for Building Landing Pages That Convert
How to build a high-converting landing page that converts online traffic into paying customers or email list subscribers.
10 Tried-and-True Tactics for Local SEO Marketing
10 tried-and-true tactics for local SEO marketing that will improve sales, boost rankings and provide better online exposure.
5 Email Marketing Providers Made For Small Business
We bring you some of our favourite email marketing software providers and outline each of their pros and cons to help you decide which one will best serve your small business needs.
The best FREE image libraries to get your website & socials noticed!

Everybody loves a good freebie! Especially businesses on a tight budget. We have compiled a list of the best FREE stock photography providers you can use when building your brand image.

 

PIVOT & ADAPT - Marketing Advice For the Crisis Affected Business

The time has come to master the PIVOT. Business owners are facing a new marketplace. What do we do when we are entering a new market or launching a new product? 

How Your Business Can Effectively Deal with Negative Reviews
Negative reviews will be a reality for any successful company, so there needs to be a strategy for dealing with them. The following approaches aim to reduce the impact of negative reviews.
6 Ways To Define Your Target Market
Whether you are a new entrepreneur or an established business with a healthy customer base, it never hurts to appropriately define your target market. 

 

5 Customer Service Trends to Watch
Whether you’re a customer service agent yourself, a business owner or someone who manages a support team – you should be in the know about the biggest customer service trends.