It’s the question all business owners want to understand – how do customers make purchasing decisions? What triggers them to buy one brand over another? We unpack the fundamentals and help you better understand your buyer's journey and their decision-making process, so you can get one step closer to sales success.
Having a high-converting website is key for success, but which platform is best for your business? When comparing WordPress, Squarespace and Shopify, the best choice for you depends on your business, your goals and your own expertise. It's hardly an equal comparison as each has its own distinct advantages and disadvantages.
Email is a convenient form of communication to promote your goods or services, attract new leads, retain loyal current buyers, and even entice back customers. Here are seven email marketing tips to help your emails get noticed and increase your online traffic and sales.
Social influencers are important for social media marketing. They help promote a brand to bring attention to its products for a boost in sales. If you decide to work with influencers, here is how you choose the right one.
Search Engine Optimisation (SEO) is a confusing and sometimes controversial topic for many new business owners. Here we break down the differences between on-page vs off-page SEO so you can conduct your own SEO.
When creating a brand, it is important to consider what you want in a business name and logo. Here, we discuss the six steps you can take to create an on-brand logo and drive the success of your company.
If your e-commerce website isn't ranking in the search results, you'll need to evaluate your search engine optimisation (SEO) strategy to determine the reason. Here are nine of the most common reasons your e-commerce website might not be ranking.
Building and marketing a brand has never been more important, but creating a winning brand identity on a budget, is no easy task! Whether your small business is new or established, the identity you create impacts every facet of your success.
Brand image is a marketing necessity that requires a holistic approach. From your business name to your logo to your products or services, everything about your brand should work to build your audience and their trust.