Healthcare marketing is a tactical outreach and strategic communications campaign to attract healthcare consumers, guide them throughout their healthcare journey, and keep them engaged with the health system. However, marketing for medical industries can be quite challenging due to the...
In this podcast segment, Peggy delves into the art of creating a beloved brand that goes beyond just a logo. She explores the intricacies of crafting on-brand content, navigating profitable sales seasons while maintaining your sanity, her personal organizational tips, and the significance of captivating your community through storytelling.
Like any other business, healthcare providers need to market their services to improve brand awareness, attract more clients, and gain trust and credibility in the public eye. But healthcare marketing is different from your typical business advertisement as professionals in...
Search Engine Optimisation (SEO) is a confusing and sometimes controversial topic for many new business owners. Here we break down the differences between on-page vs off-page SEO so you can conduct your own SEO.
Leverage the power of words on Instagram with longer captions. The trend towards substantive, mini-blog posts is expected to intensify in 2023, resulting in increased engagement. Capture your audience's attention and maximize your presence with impactful longer captions.
The future of AI-generated content, ever since Chat GPT was launched, is hot topic! Deciding whether to implement AI can be a tricky question for businesses. It requires careful consideration of potential benefits, risks, and the unknown. Come down the rabbit hole with us.
Do you remember the first time you realised that Instagram doesn’t allow you to post links in captions? We do - and let’s just say there was some swearing in our office that day. All we wanted to do...
Social media image size requirements can change overnight so you should check in to ensure you are sizing them to perfection. Here we highlight the latest social media sizes for various platforms to boost your brand's reputation!
With new Instagram features being released all the time it can be tricky knowing which ones are worth your while. We have picked out 7 new innovative Instagram features that we believe will be beneficial to your marketing strategy.
If you are looking to create an authentic experience for your customers, personalised marketing is worth investing in! Here are our top tips and strategies for humanising your brand in 2023 and beyond.
Did you know that there is good and bad SEO? When done correctly using white hat strategies, SEO offers many benefits to your user experience. But if done through black hat strategies, it often does more harm than good.
Social media scheduling tools are a must-have for creating a seamless social strategy. With countless tools available, the hard part is choosing the best tool for your content needs. Here are our top 5 social media scheduling tool picks!
Superior customer service is integral to every business. Not only does it advance the productivity and profitability of your business, it improves the happiness of your customers. Use these 5 simple steps to deliver 5-star customer service with every interaction.
Remote working is shown to have a profound impact on workplace productivity and performance. Here we outline the top 5 benefits of working with a 100% remote agency, like Marketing Your Brand will bring to your business.
Are you finding you're not getting the views or engagement you hoped for on Instagram? Instagram’s algorithm is always changing which can make things difficult. View our detailed guide on how to show your content to the best possible users!
If you're tired of resorting to using 'percent-off' sale tactics and discounts (i.e., 50% Off, 70% Off Sale, etc.), you're not the only one. These tactics are outdated and often overused in the marketing world, conditioning customers to wait for...
If you want to succeed as an eCommerce business you must have more than a good product - you need a strong brand! Here’s everything you need to know about building a powerful brand in a competitive market.