The Marketing Spotlight

New Instagram Features Marketers Should Be Using in 2022

With new Instagram features being released all the time it can be tricky knowing which ones are worth your while. We have picked out 7 new innovative Instagram features that we believe will be beneficial to your marketing strategy.

How To Personalise Your Brand
If you are looking to create an authentic experience for your customers, personalised marketing is worth investing in! Here are our top tips and strategies for humanising your brand in 2022 and beyond.
What’s The Difference Between Good & Bad SEO?

Did you know that there is good and bad SEO? When done correctly using white hat strategies, SEO offers many benefits to your user experience. But if done through black hat strategies, it often does more harm than good.

Top eCommerce Trend Predictions for 2022
Are you looking to keep up with your consumer’s desires and demands in 2022? If you are looking to transform your user’s online experience, here are our top e-commerce predictions for you to consider.
How To Choose The Best Social Media Scheduling Tool?
Social media scheduling tools are a must-have for creating a seamless social strategy. With countless tools available, the hard part is choosing the best tool for your content needs. Here are our top 5 social media scheduling tool picks!
How to Improve Your Customer Service In 5 Simple Steps
Superior customer service is integral to every business. Not only does it advance the productivity and profitability of your business, it improves the happiness of your customers. Use these 5 simple steps to deliver 5-star customer service with every interaction.
5 Benefits of Working with a 100% Remote Agency
Remote working is shown to have a profound impact on workplace productivity and performance. Here we outline the top 5 benefits of working with a 100% remote agency, like Marketing Your Brand will bring to your business.
How to Benefit From Instagram's Search Engine
Are you finding you're not getting the views or engagement you hoped for on Instagram? Instagram’s algorithm is always changing which can make things difficult. View our detailed guide on how to show your content to the best possible users!
The Hidden Meaning of Fonts
It's not just the words themselves that matter. How your words appear visually — the specific typefaces and fonts you use on your website and in your logo design — matters too. 
Demystifying the Google Updates & Algorithm: A Historical View
Do you want to know what the most important Google Algorithm updates of all time are? Here we take an in-depth look at how Google’s Algorithm works and outline the most important updates of all time.
The Ultimate Guide to Social Media Image Sizes in 2022
Social media image size requirements can change overnight so you should check in to  ensure you are sizing them to perfection. Here we highlight the latest social media sizes for various platforms to boost your brand's reputation!
Alternative Sale Options To Use When You're Tired Of Discounting Your Products!
If you're tired of resorting to using 'percent-off' sale tactics and discounts (i.e., 50% Off, 70% Off Sale, etc.), you're not the only one. These tactics are outdated and often overused in the marketing world, conditioning customers to wait for...
Customers Are Bonding To Brands
If you want to succeed as an eCommerce business you must have more than a good product - you need a strong brand! Here’s everything you need to know about building a powerful brand in a competitive market.
Why Does Your Business NEED A Website?
A website is non-negotiable when it comes to running a successful brand. Your website can either make or break your customer’s first impression of you so it’s important you have one! Just getting started? Here’s everything you need to know about building a website.
How Much Should You Pay for a Logo Design?
Your logo design is one of the most important decisions your business will ever make - so it’s important you get it right. If you want to find a winning logo design at a price your company can afford, keep on reading.
Create Your Business Name With Our Handy Guide
Your business name matters. We provide you with the strategy you need to navigate the most important factors involved in naming your business, and help you to generate a distinctive, memorable name that will excite your staff, build buzz in your industry, and immediately connect with your future customers. 
If Social Media Changes, Will It Affect You?
Don't let Facebook, Instagram, TikTok, Clubhouse and other Social Media platforms overrun your content strategy – build a content strategy that you own with our tips and hints.
REVIEW: Is Flodesk the Best Email Marketing Software For Your Small Business?
If you want your marketing emails to stand out in the crowd, you need email marketing software that drives engagement through savvy, responsive design, while also making list management simple and easy. Here we evaluate Flodesk's user-friendliness and design savvy email options.
Writing The Perfect Product Description for Your Website

Do product and service descriptions really matter? The short answer is yes. Product descriptions are crucial in increasing a website’s conversion rate but are one of the most overlooked aspects of a website. As an eCommerce store owner, you should never lose a client because you didn’t provide them with sufficient information to make a purchase. Here’s how to write product or service descriptions that sell.

Launch a Custom Squarespace Website Today: How to Choose the Best Squarespace Website Template
While Squarespace offers 60+ built-in templates for you to choose from, many entrepreneurs are seeking something more unique that is customized to their needs. If you have chosen Squarespace as your website platform, we share a few things for you to consider.
Brand Colours: How the Psychology of Colours Can Influence Customers
We examine the psychology of colour theory and modern marketing. Choosing the right brand colours for your business is an important aspect of attracting the right customers. This is because along with your brand voice and tone, your colour palette is one of the most critical factors in your overall brand image.