The Marketing Spotlight

The Hidden Meaning of Fonts
It's not just the words themselves that matter. How your words appear visually — the specific typefaces and fonts you use on your website and in your logo design — matters too. When it comes to establishing your brand, upgrading your brand recall and loyalty, and improving all aspects of your customer acquisition, engagement and retention, you must consider the psychology, influence and interpreted meanings behind your fonts. 
Demystifying the Google Updates & Algorithm: A Historical View
There is no doubt Google Search is the most used search engine on the planet. It is estimated Google handles nearly 63,0000 search queries each second, translating to 5.6 billion searches per day or 2 trillion searches annually. Today, Google holds over 94%...
The Ultimate Guide to Social Media Image Sizes in 2022
The quality of your social media images can make or break your online reputation and audience engagement. Studies reveal that Facebook users engage 2.3 times more with posts that are accompanied by an image. So, if you're just winging it...
Alternative Sale Options To Use When You're Tired Of Discounting Your Products!
If you're tired of resorting to using 'percent-off' sale tactics and discounts (i.e., 50% Off, 70% Off Sale, etc.), you're not the only one. These tactics are outdated and often overused in the marketing world, conditioning customers to wait for...
Customers Are Bonding To Brands
& Why That’s Important For ECommerce Success As an eCommerce business, you already know that selling online is far from easy, and the competition can be cut-throat. But there is one very effective (and underutilised) method of rising above the...
Why Does Your Business NEED A Website?
& What Does A Website Actually Do? A website is one of (if not the most) important piece of digital real estate you will ever own. Yet, so many business founders do not understand what a website can actually do...
How Much Should You Pay for a Logo Design?
Why Lasting Value is More Important Than a Low Price! No matter what the nature of your business, the logo you design is more than just a picture. To your customers, your logo design is a symbol of your brand....
Create Your Business Name With Our Handy Guide
Your business name matters. We provide you with the strategy you need to navigate the most important factors involved in naming your business, and help you to generate a distinctive, memorable name that will excite your staff, build buzz in your industry, and immediately connect with your future customers. 
If Social Media Changes, Will It Affect You?
Don't let Facebook, Instagram, TikTok, Clubhouse and other Social Media platforms overrun your content strategy – build a content strategy that you own with our tips and hints.
REVIEW: Is Flodesk the Best Email Marketing Software For Your Small Business?
If you want your marketing emails to stand out in the crowd, you need email marketing software that drives engagement through savvy, responsive design, while also making list management simple and easy. Here we evaluate Flodesk's user-friendliness and design savvy email options.
Writing The Perfect Product Description for Your Website

Do product and service descriptions really matter? The short answer is yes. Product descriptions are crucial in increasing a website’s conversion rate but are one of the most overlooked aspects of a website. As an eCommerce store owner, you should never lose a client because you didn’t provide them with sufficient information to make a purchase. Here’s how to write product or service descriptions that sell.

Launch a Custom Squarespace Website Today: How to Choose the Best Squarespace Website Template
While Squarespace offers 60+ built-in templates for you to choose from, many entrepreneurs are seeking something more unique that is customized to their needs. If you have chosen Squarespace as your website platform, we share a few things for you to consider.
Brand Colours: How the Psychology of Colours Can Influence Customers
We examine the psychology of colour theory and modern marketing. Choosing the right brand colours for your business is an important aspect of attracting the right customers. This is because along with your brand voice and tone, your colour palette is one of the most critical factors in your overall brand image. 
Build Your Brand With Curated And Consistent Content
Struggling with content creation? The fastest and most sustainable way to build your brand is by providing consumers with curated and consistent content across all channels. We've thrown together, a quick guide on the importance of consistent content and how your brand can achieve this crucial milestone. 
How Do Customers Make Purchase Decisions?
It’s the question all business owners want to understand – how do customers make purchasing decisions? What triggers them to buy one brand over another? We unpack the fundamentals and help you better understand your buyer's journey and their decision-making process, so you can get one step closer to sales success.
How to Choose the Best Website Builder: Comparing WordPress vs. Squarespace vs. Shopify vs. Wix

Having a high-converting website is key for success, but which platform is best for your business? When comparing WordPress, Squarespace and Shopify, the best choice for you depends on your business, your goals and your own expertise. It's hardly an equal comparison as each has its own distinct advantages and disadvantages. 

18 E-Commerce Tips to Stop Shopping Cart Abandonment
Online businesses face one obstacle that brick-and-mortar retailers usually don't - shopping cart abandonment. Use these 18 tips to ensure customers fill up their virtual cart and finish their orders.
7 Essential Email Marketing Tips for Sender Success
Email is a convenient form of communication to promote your goods or services, attract new leads, retain loyal current buyers, and even entice back customers. Here are seven email marketing tips to help your emails get noticed and increase your online traffic and sales.
Learning SEO: Your Guide to Becoming an Expert

Ever wanted to learn about building your own SEO strategy? Learn how to apply organic SEO practices to your website management and editing with a little help from us.

Finding the Right Social Media Influencer for Your Brand
Social influencers are important for social media marketing. They help promote a brand to bring attention to its products for a boost in sales. If you decide to work with influencers, here is how you choose the right one.
On-Page vs Off-Page Search Engine Optimisation (SEO)
Search Engine Optimisation (SEO) is a confusing and sometimes controversial topic for many new business owners. Here we break down the differences between on-page vs off-page SEO so you can conduct your own SEO.