The Marketing Spotlight

Launch a Custom Squarespace Website Today: How to Choose the Best Squarespace Website Template
While Squarespace offers 60+ built-in templates for you to choose from, many entrepreneurs are seeking something more unique that is customized to their needs. If you have chosen Squarespace as your website platform, we share a few things for you to consider.
How to Choose the Best Website Builder: Comparing WordPress vs. Squarespace vs. Shopify

Having a high-converting website is key for success, but which platform is best for your business? When comparing WordPress, Squarespace and Shopify, the best choice for you depends on your business, your goals and your own expertise. It's hardly an equal comparison as each has its own distinct advantages and disadvantages. 

13 E-Commerce Tips to Stop Shopping Cart Abandonment
Online businesses face one obstacle that brick-and-mortar retailers usually don't - shopping cart abandonment. Use these 13 tips to ensure customers fill up their virtual cart and finish their orders.
10 Lead Magnet Ideas for Physical Products
Can businesses that sell physical products online or in-store, benefit from lead magnets? The answer is yes! Here, we share 10 types of lead magnet ideas you can use to grow your customer base.
10 Web Design Mistakes That Will Ruin Your Site
How to avoid these 10 most common web design mistakes and improve user experience.
10 E-Commerce Mistakes That Are Costing Your Business Conversions

Is your e-commerce conversion rate low? It's time to identify your errors and make improvements for better sales.

5 Tips for Building Landing Pages That Convert
How to build a high-converting landing page that converts online traffic into paying customers or email list subscribers.