If you can’t answer this question you’re in big trouble!
Here’s the thing: People don’t buy products and services. They buy solutions to their problems.
So when we market something we must show that it solves the problem your target market actually has. If you don’t know what that problem is or how it is you solve that, you can’t effectively market your business.
A web designer builds websites, yes, but the problem they solve is they build websites FOR people who don’t have the skill and/or time to build one themselves. Or for people whose existing website hasn’t been converting to sales or leads very well. Or for people who want to look more professional or modern than their existing website allows for.
Understanding the problems you solve is essential to getting to the core of what makes your customers tick. And once you know this, positioning your messaging to make more sales becomes a breeze!
Marketing Your Brand is your full-service brand & website agency + consultancy. We build brands & websites people love!
We are a trusted go-to destination for strategic websites, brands, content and marketing that creates results for your company.
Marketing Your Brand respectfully operates on Jellurgal land, as named by the Yugambeh language-speaking people. We honour this privilege and responsibility with respect and humility to past, present and future Traditional Custodians and Elders of this nation. We acknowledge the wisdom, diversity and continuation of cultural, spiritual and educational practices of Aboriginal and Torres Strait Islander peoples.
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