7 out of 10 businesses get this question wrong when we ask them. HOW?
The typical response is to start describing the business, what they offer, how they offer it, for what price, and so on.
These are NOT value propositions. They are simply descriptions of your business model… Which potential customers and clients DO NOT CARE about.
The details of how you achieve these outcomes are important for you to know (and go great in a business plan!), but they aren’t what should be at the forefront of your MARKETING.
The very first question you need to be able to answer before doing ANY marketing is: What value do I add to my customers and/or clients?
Marketing Your Brand is your full-service brand & website agency + consultancy. We build brands & websites people love!
We are a trusted go-to destination for strategic websites, brands, content and marketing that creates results for your company.
Marketing Your Brand respectfully operates on Jellurgal land, as named by the Yugambeh language-speaking people. We honour this privilege and responsibility with respect and humility to past, present and future Traditional Custodians and Elders of this nation. We acknowledge the wisdom, diversity and continuation of cultural, spiritual and educational practices of Aboriginal and Torres Strait Islander peoples.
Fill in your account details to access your orders, downloads or workshops.
