Serve First, Sell Second

If there’s one business tip you MUST remember, it’s this one. Serve first, sell second. If there’s one mistake we see time and again, it’s businesses jumping to the sales part without taking the time to think about how they SERVE their market first. Understanding this is essential because it will inform ALL your marketing, […]

What Value Are You Adding?

7 out of 10 businesses get this question wrong when we ask them. HOW? The typical response is to start describing the business, what they offer, how they offer it, for what price, and so on. These are NOT value propositions. They are simply descriptions of your business model… Which potential customers and clients DO NOT […]

What Problems Do You Solve For Your Market?

If you can’t answer this question you’re in big trouble! Here’s the thing: People don’t buy products and services. They buy solutions to their problems. So when we market something we must show that it solves the problem your target market actually has. If you don’t know what that problem is or how it is you solve that, […]