The Marketing Spotlight

Writing The Perfect Product Description for Your Website

Do product and service descriptions really matter? The short answer is yes. Product descriptions are crucial in increasing a website’s conversion rate but are one of the most overlooked aspects of a website. As an eCommerce store owner, you should never lose a client because you didn’t provide them with sufficient information to make a purchase. Here’s how to write product or service descriptions that sell.

Build Your Brand With Curated And Consistent Content
Struggling with content creation? The fastest and most sustainable way to build your brand is by providing consumers with curated and consistent content across all channels. We've thrown together, a quick guide on the importance of consistent content and how your brand can achieve this crucial milestone. 
13 E-Commerce Tips to Stop Shopping Cart Abandonment
Online businesses face one obstacle that brick-and-mortar retailers usually don't - shopping cart abandonment. Use these 13 tips to ensure customers fill up their virtual cart and finish their orders.
Learning SEO: Your Guide to Becoming an Expert

Ever wanted to learn about building your own SEO strategy? Learn how to apply organic SEO practices to your website management and editing with a little help from us.

10 Lead Magnet Ideas for Physical Products
Can businesses that sell physical products online or in-store, benefit from lead magnets? The answer is yes! Here, we share 10 types of lead magnet ideas you can use to grow your customer base.
The Best-Paid Stock Photography Providers for Feminine Focused Businesses
A picture is worth a thousand words, especially if your business exudes a feminine brand style! Choose imagery that accurately represents your brand.