5 Tips For Building Landing Pages That Convert
Every website needs a visually-appealing landing page that converts their traffic into customers or email list subscribers. Unfortunately, many web developers build entire websites with only one page focused on just conversions. This usually means we see low conversion rates, due to most of their traffic leaving their site. If you are promoting products or […]
10 e-Commerce Mistakes That Are Costing Your Business Conversion
10 e-Commerce Mistakes That Are Costing Your Business Conversion In e-commerce, conversion rates indicate the percentage of site visitors who buy products. The conversion rate is the total number of unique users divided by the number of ordering customers (Unique Users/Customers). A high conversion rate signals that your online business is impressing internet users. A […]
10 Web Design Mistakes That Will Ruin Your Site
10 Web Design Mistakes That Will Ruin Your Site Think of your website as being the face of your brand to your online audience. You want to make a good impression on your prospective customers. Unfortunately, a bad website with serious design flaws will create a poor user experience for your audience. For example, many […]
7 Essential Email Marketing Tips for Sender Success
Email marketing is still a leading digital method for businesses to reach their customers. Recent statistics show that 22.31 million Aussies use the internet daily, with 50% of Aussies reading emails on their mobile phone, and a significant number of those choosing email for valuable information, over social media. These numbers demonstrate the huge opportunity email marketing […]
Learning SEO: Your Guide to Becoming an Expert
The thought of mastering SEO on your own can be daunting, especially if as a small business owner this is not your area of expertise! The good news though, is that it’s actually quite simple to learn how to apply organic SEO practices to your website management and editing. Whether you want to boost traffic […]
18 e-Commerce Tips to Stop Shopping Cart Abandonment
Online businesses face one obstacle that brick-and-mortar retailers usually don’t – shopping cart abandonment. This occurs when customers fill up their virtual cart and don’t finish the order. For whatever reason, the would-be customer doesn’t follow through to hit “Add To Cart”. Imagine a shopper leaving a filled cart in the aisle before reaching the cash register. […]
How to Choose the Best Website Builder: Comparing WordPress vs. Squarespace vs. Shopify vs. Wix
It’s undisputed: Having a high-converting website is key for your small business success. Yet a recent study found that more than half of all Australian small business owners don’t have a website, and many entrepreneurs have said it’s because they felt they didn’t have the technical skills or didn’t know where to even begin. That’s where a […]
How do Customers Make Purchase Decisions?
It’s the elusive question all business owners want to understand – how do customers make purchasing decisions? What triggers them to buy one brand over another? Customer purchase behaviour is a complex process that all marketers and business owners can familiarise themselves with. Being familiar with how your customers decide to purchase your product or […]
Brand Colours: How the Psychology of Colours Can Influence Customers
Colour is an extremely powerful communication tool that has long been used by marketers looking to deliver a message that words sometimes fail to convey. Colour transcends language, instantly telling a compelling story, even in the absence of words. More than that, colour can inform, command attention and create an identity – all of which […]
Build your brand with curated and consistent content
Take a moment and think about some of the brands you purchase. Chances are you can easily recognise your favourite brands instantly based on the logos, colours, fonts, and thoughts you have surrounding your purchases with those brands. It is crucial to understand that the brand is the face of your company. Think of it […]
